Lead Strategist for HCP and Consumer Engagement in Vaccines

2 weeks ago


Pierce, Idaho, United States Pfizer Full time

Lead Strategist for HCP and Consumer Engagement in Vaccines

Why Your Expertise Matters

At Pfizer, our global team collaborates to enhance health outcomes for individuals worldwide. We foster an environment that encourages personal and professional growth, valuing diversity and engagement among our colleagues. As a leader in the biopharmaceutical sector, we are on the lookout for talented individuals who share our commitment to innovation and improving patient lives.

Position Overview

As the market for respiratory seasonal vaccines expands, Combo vaccines are poised to drive significant growth. This role, reporting to the Global Combo/Influenza Lead, offers a unique opportunity to thrive in a dynamic setting, developing branding strategies and essential marketing materials for healthcare professionals (HCPs), consumers, and other key stakeholders.

Key Responsibilities

  • Act as the primary leader for the global marketing strategy and promotional initiatives for Flu/Combo vaccines.
  • Conduct market and customer insights analysis, refining HCP and consumer segmentation to create a robust messaging platform for future marketing campaigns.
  • Collaborate with the insights team to develop analytical approaches and integrate findings into marketing concepts.
  • Design and implement a compliant, distinctive messaging framework for both branded and unbranded initiatives, ensuring alignment with market needs.
  • Map consumer journeys and develop value propositions to facilitate patient access in a post-pandemic landscape.
  • Adapt the global brand strategy to incorporate evolving product life cycles and enhancements.
  • Lead the creation of training materials for field teams in partnership with cross-functional leaders.
  • Engage with global marketing teams to share insights and best practices for campaign execution.
  • Oversee agency collaboration to develop impactful messaging and concepts.
  • Manage performance metrics, budgets, and project timelines related to brand development.

Qualifications

Applicants should possess a BA/BS degree, with an advanced degree preferred. A minimum of 15 years of experience in the pharmaceutical industry, particularly in marketing and strategy, is essential. Experience with vaccine marketing and global product launches is highly desirable.

The ideal candidate will demonstrate strong analytical skills, the ability to navigate complex operational landscapes, and a commitment to collaboration across diverse teams. A proven track record of leadership, adaptability, and innovative thinking is crucial for success in this role.

Additional Information

Pfizer is dedicated to fostering an inclusive workplace where all employees can thrive. We adhere to all applicable compliance regulations and promote equal opportunity in employment. Our comprehensive benefits package supports the well-being of our colleagues and their families.



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