Senior Manager, Data Strategy and Audience Development

6 days ago

New York, New York, United States Zenith Full time
Job Description

Overview:

Zenith is seeking a highly motivated and detail-oriented individual to drive the audience platform for a large Power of One client. As the Vice President, Data Science, Audience Solutions Group, you will be responsible for activating audience data and managing technology platforms to drive better marketing decisions.

This individual will collaborate with cross-functional teams to guide media strategies and deliver on client objectives. The position will play a key role in collaborating across agency teams and maximizing existing audience data, as well as new data streams to fuel audience platforms.

Key Responsibilities:

  • Manage audience design and activation operations, ensuring seamless integration with media plans and strategies.
  • Drive audience-driven media plans, insights, and experiences in partnership with internal teams, leveraging data science workflows and strategies.
  • Execute on audience data to impact campaign strategies across a client portfolio of brands, delivering audience-based performance outputs.
  • Direct data science workflows and strategies for integrated audience strategy and delivery, collaborating with the data and platform solutions group.
  • Lead audience deployments and workflows across our channel partners and internal marketing, analytics, and media planning teams for activation.
  • Manage process of building audiences, sharing data with partners, and delivering audience-based performance outputs, ensuring compliance with industry regulations.
  • Partner with the media, strategy, and investment teams to make the audience platform a key tool for smarter planning, driving business growth and revenue.
  • Act as internal resource to demonstrate agency knowledge of audience strategies and data science methodologies, providing expert guidance and support.
  • Support and/or manage writing of audience team deliverables (timelines, POVs, RFPs, presentations, etc.), ensuring clear and concise communication.
  • Maintain knowledge of current media trends, privacy regulations, and Adtech/Martech ecosystems, staying up-to-date on industry developments.
  • Demonstrate strong analytical and storytelling skills to inspire alignment and action, driving business results and growth.

Qualifications:

  • B.A. or B.S., preferably in Marketing, Advertising, Computer Science, or Data Science.
  • 10+ years of experience preferred in digital media, ad technology, ad operations, or analytics.
  • Self-starter who is quick to learn and eager to contribute, with excellent interpersonal, verbal, written communication, and presentation skills.
  • Experience in leading data science workstreams and leveraging audience data to make strategic decisions, with a strong understanding of accounting/math principles and statistical analysis.
  • Familiarity with industry regulations and compliance, with the ability to manage multiple, competing priorities, duties, and/or projects.

  • Senior Vice President, Audience Strategy

    1 week ago

    New York, New York, United States Zenith Full time

    Job OverviewCompany Overview:Zenith operates as a comprehensive media agency, boasting a wide array of capabilities and expertise across diverse channels and disciplines. As a member of Publicis Media, the leading media buying network in the Americas and the second globally, Zenith is recognized as "The ROI Agency." Our focus is on delivering substantial,...

  • Senior Vice President, Audience Strategy

    1 week ago

    New York, New York, United States Zenith Full time

    Job OverviewCompany Overview:Zenith is a comprehensive media agency renowned for its expertise across diverse channels and disciplines. As a part of Publicis Media, recognized as the leading media buying network in the Americas and the second globally, Zenith is committed to delivering substantial business outcomes. Our focus as 'The ROI Agency' is to ensure...

  • Audience Strategy Manager

    2 weeks ago

    New York, New York, United States Mediahub Worldwide Full time

    Join Mediahub WorldwideMediahub Worldwide, a prominent player in the global media landscape, is recognized for its innovative approach and commitment to delivering outstanding outcomes for clients. As a celebrated agency, we strive to redefine the media experience, focusing on creativity, audience engagement, and cutting-edge digital solutions.Position:...

  • Senior Vice President, Audience Strategy Solutions

    2 weeks ago

    New York, New York, United States Zenith Full time

    Job OverviewCompany Overview:Zenith is a comprehensive media agency renowned for its expertise across diverse channels and disciplines. As a member of Publicis Media, the leading media buying network in the Americas and the second globally, Zenith is dedicated to delivering measurable business outcomes. Our focus extends beyond mere media metrics; we...

  • Manager of Audience Strategy

    2 weeks ago

    New York, New York, United States Mediahub Worldwide Full time

    Join Mediahub WorldwideMediahub Worldwide, a prominent player in the global media landscape and part of IPG Mediabrands, is recognized for its innovative approach and commitment to delivering outstanding results for clients. Our award-winning agency is dedicated to redefining the media experience, focusing on creativity, purpose, and the effective use of...

  • Senior Audience Intelligence Manager

    2 weeks ago

    New York, New York, United States NYU Langone Full time

    NYU Langone Health stands as a premier, patient-focused academic medical institution, recognized for its outstanding clinical services, research initiatives, and educational programs. With over 200 locations across the New York metropolitan area, it includes five inpatient facilities, a dedicated children's hospital, three emergency departments, and a level...

  • Head of Audience Strategy

    2 weeks ago

    New York, New York, United States Zenith Full time

    Job OverviewCompany Overview:Zenith is recognized as the ROI Agency, boasting a team of over 6,000 experts across 95 markets. We specialize in Media, Data, Technology, Commerce, and Content, placing effectiveness at the core of our operations to tackle intricate challenges, achieve successful business results, and enhance our clients' growth.Position...

  • Head of Audience Strategy

    1 week ago

    New York, New York, United States Zenith Full time

    Job OverviewCompany Overview:Zenith is a leading agency focused on delivering return on investment. With a team of over 6,000 experts across 95 markets, we excel in Media, Data, Technology, Commerce, and Content. Our commitment to effectiveness drives us to tackle complex challenges, achieve successful business outcomes, and enhance our clients'...

  • Head of Audience Strategy

    2 weeks ago

    New York, New York, United States Zenith Full time

    Job OverviewCompany Overview:Zenith stands as the ROI Agency, boasting a team of over 6,000 experts across 95 markets. We excel in Media, Data, Technology, Commerce, and Content, placing effectiveness at the core of our operations to tackle intricate challenges, drive successful business outcomes, and enhance our clients' growth.Position Summary:We are...

  • Senior Manager of Audience Engagement and Analytics

    1 week ago

    New York, New York, United States NYU Langone Full time

    About NYU Langone Health:NYU Langone Health is a premier, patient-focused academic medical institution recognized for its outstanding clinical services, research initiatives, and educational programs. With over 200 locations in the New York metropolitan area, it includes multiple inpatient facilities, a dedicated children's hospital, several emergency...

  • Lead Manager of Audience Insights

    2 weeks ago

    New York, New York, United States NYU Langone Full time

    About NYU Langone Health:NYU Langone Health is a premier, patient-focused academic medical institution, recognized for its outstanding clinical services, research, and educational initiatives. With over 200 locations in the New York area, including multiple inpatient facilities, a children's hospital, and a level 1 trauma center, NYU Langone Health is...

  • Senior Vice President, Audience Solutions

    2 weeks ago

    New York, New York, United States Publicis Groupe Full time

    Company Overview Publicis Groupe is a leading global marketing and communications company dedicated to driving success for our clients. Our approach is straightforward: empower our team, deliver exceptional results, and ensure client satisfaction. We believe that a motivated workforce is key to our success, and our Talent team is committed to attracting,...

  • Executive Director, Data Science and Audience Solutions

    6 days ago

    New York, New York, United States Zenith Full time

    Job DescriptionOverview:Zenith is seeking a highly motivated and detail-oriented individual to drive the audience platform for a large Power of One client. As the Vice President, Data Science, Audience Solutions Group, you will be responsible for activating audience data and managing technology platforms to drive better marketing decisions.This role will...

  • Marketing and Audience Engagement Manager

    2 weeks ago

    New York, New York, United States TED Conferences, LLC Full time

    Job OverviewCompany OverviewTED is a non-profit organization that champions the power of ideas, believing that impactful concepts, when effectively communicated, inspire us to feel, think, and act differently.At TED, we are committed to fostering inclusivity and diversity, as we believe that ideas should resonate with everyone. We aim to attract individuals...

  • Data Strategy Principal

    2 days ago

    New York, New York, United States Publicis Sapient Full time

    Job DescriptionOverviewThe Principal, Data Strategy will play a pivotal role in driving the data-driven transformation (DDT) strategy for clients across the globe. This individual will work in partnership with Digital directors, client teams, and practice capability to accelerate and drive the DDT strategy, ensuring Publicis Sapient is an industry leader in...

  • Audience Insights Manager

    2 weeks ago

    New York, New York, United States MW Partners Full time

    About the Role:MW Partners is seeking an experienced Audience Insights Manager to join our dynamic team. This position is crucial for driving our understanding of audience behavior and enhancing our programming strategies.Key Responsibilities:Utilize your expertise in linear television metrics and audience analytics to deliver comprehensive insights.Analyze...

  • Audience Solutions Product Manager

    2 weeks ago

    New York, New York, United States AdTheorent Full time

    Job OverviewAdTheorent is on the lookout for a dedicated and data-driven Audience Solutions Product Manager to enhance our dynamic team. In this capacity, you will be instrumental in shaping and executing the product strategy for our audience engagement and analytics offerings, ensuring they provide significant value to our clients.Key...

  • Data Strategy Principal

    2 weeks ago

    New York, New York, United States Publicis Sapient Full time

    About the RoleWe are seeking a highly skilled Data Strategy Principal to join our team at Publicis Sapient. As a key member of our organization, you will play a critical role in driving our clients' data-driven transformation (DDT) initiatives across the globe.Key ResponsibilitiesLead Digital, Data, and Technology Learning AgendasEnsure Data Strategy and...

  • Audience Insights Manager

    2 weeks ago

    New York, New York, United States MW Partners Full time

    Position Overview:MW Partners is seeking a dedicated Audience Insights Manager to join our dynamic team. This role is pivotal in enhancing our understanding of audience behavior and improving content delivery strategies.Key Responsibilities:Utilize 4-6 years of expertise in linear television metrics and audience analysis to drive insights.Analyze programming...

  • Head of Audience Insights

    2 weeks ago

    New York, New York, United States Moonbug Entertainment Full time

    Job OverviewWe appreciate your interest in the Head of Audience Insights position at Moonbug Entertainment, a renowned global entertainment entity dedicated to inspiring children to laugh, learn, and grow. Moonbug is the creative force behind some of the most popular children's entertainment brands, including CoComelon and Blippi. Our mission is to ensure...