Audience Insights Manager

2 weeks ago


New York, New York, United States MW Partners Full time

About the Role:

MW Partners is seeking an experienced Audience Insights Manager to join our dynamic team. This position is crucial for driving our understanding of audience behavior and enhancing our programming strategies.

Key Responsibilities:

  • Utilize your expertise in linear television metrics and audience analytics to deliver comprehensive insights.
  • Analyze programming schedules and launches to offer strategic recommendations aimed at optimizing audience engagement.
  • Stay informed about the shifting media landscape and emerging audience patterns across various platforms.
  • Employ NPower & StarTrak for in-depth linear analysis.
  • Demonstrate proficiency in advanced Excel functionalities, including VLOOKUP, match/index, SUMPRODUCT, forecasting, and pivot tables with calculated fields.
  • Conduct time-series evaluations and ratings predictions.
  • Develop insightful dashboards using Excel/Tableau and create compelling data narratives in PowerPoint.
  • Exhibit strong analytical capabilities and problem-solving acumen.
  • Maintain a proactive and innovative mindset.
  • Show a willingness to collaborate and grow within the team.

Qualifications:

  • 4-6 years of relevant experience in audience analytics and television metrics.
  • A track record of successfully enhancing audience delivery through data-driven insights.
  • Strong communication skills and the ability to work collaboratively in a fast-paced environment.


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