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Data Strategy Principal

2 months ago

New York, New York, United States Publicis Sapient Full time
Job Description

Overview

The Principal, Data Strategy will play a pivotal role in driving the data-driven transformation (DDT) strategy for clients across the globe. This individual will work in partnership with Digital directors, client teams, and practice capability to accelerate and drive the DDT strategy, ensuring Publicis Sapient is an industry leader in digital thinking, execution, and value realization for clients through data-driven solutions.

Key Responsibilities

  • Lead the definition of digital, data, and technology learning agendas to drive business outcomes.
  • Ensure data strategy and measurement frameworks align, securing client approval and driving adoption.
  • Collaborate with planners, clients, strategy directors, and digital directors to define audience frameworks and data strategies for each brand and overall brand portfolio, leveraging relevant data partners, publishers, and first-party data.
  • Grow the use of Data Management Platforms (DMPs) and Customer Data Platforms (CDPs) in data-driven use cases, applications in campaigns, and general adoption through strategy to connect to a wider spectrum of datasets, particularly first-party and second-party data.
  • Support the development of technology-based platforms and applications as a data strategist, providing data thought leadership alongside Publicis Sapient data & tech talent and partner agencies.
  • Define and support the implementation, measurement, and activation of data-driven use cases.
  • Function as the data technology and strategy subject matter expert, acting as a client steward and trusted partner, ensuring the technology ecosystem fits together while leading the implementation of any desired changes and proactively suggesting optimizations to improve data fluidity, reduce data loss, and improve data match rates.
  • Work with planners to provide guidance on how data can be utilized to inform annual planning insights and collaborate with the team to help inform how data integration evolves the planning process.
  • Lead the development of education programs for data for both internal and client audiences.
  • Provide data thought leadership and communicate data strategy needs as inputs into the media partnership strategy.
  • Stand up and lead a testing program to continuously try new vendors and partners to improve on data and technology delivery.
  • Lead the execution of data-driven marketing program approaches across agencies, supporting digital directors in the development of data strategies for their clients, setting best practice approaches, and educating planning teams.
  • Provide strategic direction on data-driven thought leadership agendas for media partners.
  • Lead the continuous embedding of new data-driven approaches and case studies into the Human Experience Planning framework and agency collateral.
  • Be a key driver of new business pitches and prototyping work.

Qualifications

  • Strong data and data-driven marketing knowledge, able to interpret client business/technical requirements, and support in translating these into clearly articulated, parceled-up learning agendas and strategies to accelerate how data and technology supports the maximization of client business outcomes.
  • Knowledgeable about data types, sources, partners, and what defines the quality of data; expert in leveraging data in a media and non-media context for activation, measurement, as well as strategic applications.
  • Excellent storytelling and communication skills, with the ability to simplify complex digital concepts and distill them to their core ideas, themes, insights, and recommendations.
  • Architect innovative and highly effective digital marketing strategies, communication plans, and integrated solutions.
  • Curate a culture of learning in digital tools, case studies, new partners, and techniques.
  • High sense of ownership, drive, agenda setting.
  • Ability to lead a team of activation and content creators in brainstorming an initial response to brief and drive its refinement.
  • Strong team player with a can-do attitude and an ability to simplify as well as go into detail when necessary.
  • Aggressive appetite for learning and broadening/deepening skill set and knowledge as needed.
  • Ability to establish, manage, and grow senior client relationships.
  • Ability to motivate and lead a team of data resources as well as the broader cross-functional team to project completion.
  • Ability to identify new business opportunities and value pools and propositions within the client's business and drive account growth.
  • Ability to quantify and communicate impact-driven by the team through strategic, data-driven solutions and work.