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Head of Audience Strategy

2 months ago

New York, New York, United States Zenith Full time
Job Overview

Company Overview:
Zenith stands as the ROI Agency, boasting a team of over 6,000 experts across 95 markets. We excel in Media, Data, Technology, Commerce, and Content, placing effectiveness at the core of our operations to tackle intricate challenges, drive successful business outcomes, and enhance our clients' growth.

Position Summary:
We are seeking a proactive and enthusiastic individual who is eager to leverage the Epsilon data platform to enhance personalization while adhering to privacy regulations. This team will spearhead the development of an audience strategy that supports all Verizon brands.

The Director will take on both strategic and operational roles, responsible for identifying and defining target audiences for Verizon campaigns. Additionally, this role will ensure that audience segments are communicated to channel partners for campaign execution through collaboration with Strategy and Investment teams.

Key Responsibilities:

  • Collaborate with Strategy and Investment teams to create and activate tailored audiences.
  • Act as an advocate for the Audience Analytics team, promoting the platform to unlock growth opportunities and enhance customer experiences.
  • Oversee audience overlap, governance, and prioritization by utilizing behavioral and commercial audience insights to guide campaign leads.
  • Work with Strategy to deliver audience insights that inform media strategy, profiling, messaging, and other critical insights to achieve campaign objectives.
  • Coordinate audience deployments and workflows across channel partners and internal marketing, analytics, and planning teams to ensure effective activation.

Qualifications:

  • Proven track record as a data-driven strategist with expertise in Audience Segmentation, Personalization, Marketing, and Media/Investment strategy.
  • Minimum of 5 years of direct marketing experience, preferably within a consumer products sector.
  • At least 5 years of experience in managing and enhancing workflows across diverse stakeholders.
  • 5+ years of experience in delivering precise and insightful business reporting, applying critical thinking to data to solve problems and enhance business performance.
  • Ability to juggle multiple, competing priorities effectively.
  • Self-motivated with the capability to advance projects independently with minimal guidance.
  • Service-oriented mindset with a strong inclination towards excellent client service.
  • History of effectively managing client relationships and collaborating with internal teams to accomplish tasks and projects.
  • Familiarity with Python/SQL.
  • Experience with lookalike (LAL) and clustering models (k-means).

Additional Information:
All information will be treated confidentially in accordance with EEO guidelines.

Compensation: The compensation range for this position is $130,000 - $204,000 annually, determined based on the applicant's skills, qualifications, and experience, along with the position's requirements. Zenith offers a comprehensive benefits package including medical coverage, dental, vision, disability, 401k, and paid time off.

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