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Head of Audience Strategy

2 months ago

New York, New York, United States Zenith Full time
Job Overview

Company Overview:
Zenith is a leading agency focused on delivering return on investment. With a team of over 6,000 experts across 95 markets, we excel in Media, Data, Technology, Commerce, and Content. Our commitment to effectiveness drives us to tackle complex challenges, achieve successful business outcomes, and enhance our clients' growth.

Position Summary:
We are seeking a motivated and proactive individual to harness the Epsilon data platform for enhancing personalization while adhering to privacy standards. This role will spearhead the development of an audience strategy that supports all Verizon brands.

Key Responsibilities:

  • Work collaboratively with Strategy and Investment teams to create and activate tailored audiences.
  • Champion the Audience Analytics team by promoting the platform that unlocks growth opportunities and improves customer experiences.
  • Oversee audience overlap, governance, and prioritization by utilizing behavioral and commercial audience insights to guide campaign leaders.
  • Partner with Strategy to deliver audience insights that inform media strategy, profiling, messaging, and other insights to achieve campaign objectives.
  • Coordinate audience deployments and workflows across channel partners and internal teams to ensure effective activation.

Qualifications:

  • Proven data-driven strategist with a successful track record in Audience Segmentation, Personalization, Marketing, and Media/Investment strategy.
  • Minimum of 5 years of direct marketing experience, preferably within a consumer products sector.
  • At least 5 years of experience in managing and optimizing workflows across diverse stakeholders.
  • 5+ years of experience in delivering precise and insightful business reporting, applying critical thinking to data for problem-solving and enhancing business performance.
  • Ability to juggle multiple, competing priorities effectively.
  • Self-starter with the capability to independently advance projects with minimal guidance.
  • Service-oriented mindset with a strong inclination towards excellent client service.
  • History of effectively managing client relationships and collaborating with internal teams to complete projects successfully.
  • Proficiency in Python and SQL.
  • Experience with lookalike (LAL) and clustering models (k-means).

Additional Information:
All information will be treated confidentially in accordance with EEO guidelines.