Executive Director, Data Science and Audience Solutions

6 days ago

New York, New York, United States Zenith Full time
Job Description

Overview:

Zenith is seeking a highly motivated and detail-oriented individual to drive the audience platform for a large Power of One client. As the Vice President, Data Science, Audience Solutions Group, you will be responsible for activating audience data and managing technology platforms to drive better marketing decisions.

This role will play a key role in collaborating across agency teams and maximizing existing audience data, as well as new data streams to fuel audience platforms. You will partner closely with the data and platform solutions group, a specialized team within the agency acting as digital data and ad technology experts.

Key Responsibilities:

  • Manage audience design and activation operations, ensuring seamless integration with cross-functional teams.
  • Drive audience-driven media plans, insights, and experiences in partnership with internal teams, leveraging data science workflows and strategies.
  • Execute on audience data to impact campaign strategies across a client portfolio of brands, delivering audience-based performance outputs.
  • Direct data science workflows and strategies for integrated audience strategy and delivery, collaborating with media, strategy, and investment teams.
  • Lead audience deployments and workflows across channel partners and internal marketing, analytics, and media planning teams for activation.
  • Manage process of building audiences, sharing data with partners, and delivering audience-based performance outputs.
  • Partner with media, strategy, and investment teams to make the audience platform a key tool for smarter planning, driving business growth and revenue.
  • Act as internal resource to demonstrate agency knowledge of audience strategies and data science methodologies, supporting and/or managing writing of audience team deliverables.
  • Maintain knowledge of current media trends, privacy regulations, and Adtech/Martech ecosystems, staying up-to-date on industry developments.
  • Demonstrate strong analytical and storytelling skills to inspire alignment and action, driving business outcomes and growth.

Qualifications:

  • B.A. or B.S., preferably in Marketing, Advertising, Computer Science, or Data Science.
  • 10+ years of experience preferred in digital media, ad technology, ad operations, or analytics.
  • Self-starter who is quick to learn and eager to contribute, with excellent interpersonal, verbal, written communication, and presentation skills.
  • Experience in leading data science workstreams and leveraging audience data to make strategic decisions, with familiarity with accounting/math principles and statistical analysis experience a plus.
  • Experience managing multiple, competing priorities, duties, and/or projects, with a strong ability to work in a fast-paced environment.

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