Data Strategy Principal

2 weeks ago


New York, New York, United States Publicis Sapient Full time
About the Role

We are seeking a highly skilled Data Strategy Principal to join our team at Publicis Sapient. As a key member of our organization, you will play a critical role in driving our clients' data-driven transformation (DDT) initiatives across the globe.

Key Responsibilities
  • Lead Digital, Data, and Technology Learning Agendas
  • Ensure Data Strategy and Measurement Frameworks Align
  • Define Audience Frameworks and Data Strategies for Brands and Portfolios
  • Grow Use of DMP and CDP in Data-Driven Use Cases
  • Support Technology-Based Platform and Application Development
  • Define and Implement Data-Driven Use Cases
  • Function as Data Technology and Strategy Subject Matter Expert
  • Lead Education Programs for Data
  • Provide Data Thought Leadership and Communication
  • Stand Up and Lead Testing Programs
  • Lead Execution of Data-Driven Marketing Programs
  • Provide Strategic Direction on Data-Driven Thought Leadership
  • Embed New Data-Driven Approaches into Human Experience Planning Framework
Requirements
  • Strong Data and Data-Driven Marketing Knowledge
  • Knowledge of Data Types, Sources, Partners, and Quality
  • Excellent Storytelling and Communication Skills
  • Ability to Lead a Team and Establish Senior Client Relationships
  • Ability to Motivate and Lead a Team to Project Completion
  • Ability to Identify New Business Opportunities and Drive Account Growth
  • Ability to Quantify and Communicate Impact-Driven by Strategic, Data-Driven Solutions


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