Current jobs related to Senior Audience Intelligence Manager - New York, New York - NYU Langone
-
Audience Sciences Manager
7 days ago
New York, New York, United States Mediahub Worldwide Full timeAudience Sciences ManagerAt Mediahub Worldwide, we are seeking an experienced Audience Sciences Manager to join our team. As an Audience Sciences Manager, you will be responsible for overseeing the curation of audience data to define, model, and create audience segmentation, as well as addressable activation and measurement of audience-level performance.Key...
-
Senior Manager, Audience Development
1 week ago
New York, New York, United States Motorsport Network Full timeJob Title: Senior Manager, Audience DevelopmentAbout the Role: We are seeking an experienced Senior Manager, Audience Development to lead and enhance our membership, newsletter, subscription, and engagement strategies.Key Responsibilities:* Establish a newsletter email gathering strategy across all brands in our portfolio* Lead email marketing efforts and...
-
Senior Audience Solutions Manager
4 days ago
New York, New York, United States Publicis Groupe Full timeJob Summary:The Senior Audience Solutions Manager will be responsible for driving the audience platform for a large Power of One client, activating audience data and managing the technology platforms to drive better marketing decisions.This highly motivated, detail-oriented individual will manage processes around audience strategy, and collaborate with...
-
Senior Reporter, Technology
2 weeks ago
New York, New York, United States Insider Intelligence Full timeJoin Our Team as a Senior Reporter, TechnologyWe're seeking a highly skilled Senior Reporter to contribute to our technology research coverage at Insider Intelligence, the leading provider of research on digital markets.About the RoleAs a Senior Reporter, you'll be responsible for delivering high-quality, actionable reports on technology topics for our...
-
Senior Reporter, Technology Expert
1 week ago
New York, New York, United States Insider Intelligence Full timeJoin Our Team as a Senior Reporter, Technology ExpertWe're seeking a highly skilled Senior Reporter, Technology Expert to contribute to our technology research coverage at Insider Intelligence, the leading provider of research on digital markets. As a Senior Reporter, you'll cover a wide range of technologies with an eye on how they influence marketing,...
-
Audience Product Manager
3 weeks ago
New York, New York, United States AdTheorent Full timeJob OpportunityWe are seeking a skilled Audience Product Manager to drive the development and launch of our audience targeting solutions. This role will play a critical part in defining the product roadmap, ensuring our solutions deliver exceptional value to advertisers.Key ResponsibilitiesDevelop and own the product vision for audience targeting solutions,...
-
Audience Product Manager
1 month ago
New York, New York, United States AdTheorent Full timeJob OverviewAdTheorent is seeking a seasoned professional to lead the development of innovative audience targeting solutions. As an Audience Product Manager, you will play a pivotal role in defining and driving the product roadmap, ensuring exceptional value to our advertisers.Key ResponsibilitiesDevelop and execute the product vision for audience targeting...
-
Senior Manager, Audience Development Lead
4 weeks ago
New York, New York, United States Motorsport Network Full timeAbout the RoleWe are seeking a highly skilled Senior Manager, Audience Development to lead our efforts in growing and engaging our audience across our portfolio of brands. This is a key role in driving the success of our digital media business.Key ResponsibilitiesDevelop and execute a comprehensive audience development strategy to drive growth and engagement...
-
Senior Manager, Business Intelligence Lead
3 days ago
New York, New York, United States Yahoo Holdings Inc. Full timeJob DescriptionWe are seeking a highly skilled Senior Manager, Business Intelligence Lead to join our team at Yahoo Holdings Inc. The ideal candidate will have a strong background in business intelligence and analytics, with experience in leading high-performing teams and driving business growth through data-driven insights.Key Responsibilities:Lead a team...
-
Senior Vice President, Audience Solutions Expert
1 month ago
New York, New York, United States Zenith Full timeJob Title: Senior Vice President, Audience SolutionsAt Zenith, we're seeking a highly skilled Senior Vice President, Audience Solutions to drive our audience platform and lead our data science team. As a key member of our leadership team, you'll be responsible for developing and implementing audience strategies that drive business outcomes for our...
-
Senior Business Intelligence Analyst
1 week ago
New York, New York, United States Publicis Groupe Full timeJob SummaryThe Senior Analyst, Business Intelligence will be responsible for applying their analytical skills to support the Business Intelligence team in delivering client and publisher reporting needs. This role will involve mastering data sources, creating dashboards, and translating insights into business effects for our clients.Key Responsibilities*...
-
Senior Vice President, Audience Solutions Expert
1 month ago
New York, New York, United States Zenith Full timeJob Title: Senior Vice President, Audience SolutionsZenith is a leading media agency with expertise across all channels and disciplines. As part of Publicis Media, we drive real business outcomes for our clients through data-driven marketing solutions.Job Summary:We are seeking a highly motivated and detail-oriented Senior Vice President, Audience Solutions...
-
New York, New York, United States Publicis Groupe Full timeJob Title: Senior Vice President, Audience Solutions GroupCompany Overview: Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. As part of Publicis Media, the #1 media buying network in the Americas and #2 globally, Zenith drives real, tangible business outcomes for clients through data-driven audience...
-
New York, New York, United States Zenith Full timeJob OverviewZenith, a full-service media agency, seeks a Senior Vice President, Audience Solutions to drive the audience platform for a large Power of One client. This individual will activate audience data, manage technology platforms, and collaborate with cross-functional teams to deliver on client objectives.The successful candidate will have 12+ years of...
-
New York, New York, United States NewYork-Presbyterian Hospital Full timeJob Title: Senior Business Intelligence Developer Information Technology EHRJob Summary: We are seeking a highly skilled Senior Business Intelligence Developer to join our Information Technology team at NewYork-Presbyterian Hospital.Key Responsibilities:* Work with stakeholders to understand project goals and requirements* Extract data elements from various...
-
New York, New York, United States Amazon Full timeAbout the RoleThe Analytics Team supporting the Ad Tech Sales and Services organization is seeking a Senior Business Intelligence Engineer to join our team in New York City.This role will focus on the design, development, and management of analytical tools and reporting as an end-to-end owner.The successful candidate will help accelerate our efforts to...
-
Senior Business Intelligence Analyst
1 week ago
New York, New York, United States Magnite Full timeAbout the RoleWe are seeking a highly skilled Senior Business Intelligence Analyst to join our team at Magnite. As a key member of our Business Intelligence team, you will be responsible for developing analysis-driven processes and solutions to optimize operational workflows across various sets of stakeholders and platforms.Key ResponsibilitiesSupport a...
-
Senior Software Engineer
1 week ago
New York, New York, United States Canoe Intelligence Full timeJob Title: Senior Software Engineer - Application DevelopmentCanoe Intelligence is seeking a highly skilled Senior Software Engineer to join our Application Development team. As a key member of our team, you will be responsible for leading cross-functional project teams and designing, developing, and shipping mission-critical products and features.Key...
-
Senior Software Engineer
1 month ago
New York, New York, United States Canoe Intelligence Full timeJob Title: Senior Software EngineerWe are seeking a senior software engineer to join our Application Development team at Canoe Intelligence. This team is responsible for the technical vision and development of Canoe's next-generation web applications.Job SummaryThe successful candidate will lead cross-functional project teams responsible for developing new...
-
Senior Business Intelligence Analyst
2 weeks ago
New York, New York, United States Magnite Full timeAbout the RoleWe are seeking a highly skilled Senior Analyst to join our Business Intelligence team at Magnite. As a key member of our team, you will be responsible for developing analysis-driven processes and solutions to optimize operational workflows across various sets of stakeholders and platforms.Key ResponsibilitiesSupport a data-driven, fact-based...
Senior Audience Intelligence Manager
2 months ago
NYU Langone Health stands as a premier, patient-focused academic medical institution, recognized for its outstanding clinical services, research initiatives, and educational programs. With over 200 locations across the New York metropolitan area, it includes five inpatient facilities, a dedicated children's hospital, three emergency departments, and a level 1 trauma center. Additionally, NYU Langone Health encompasses the Laura and Isaac Perlmutter Cancer Center, a comprehensive cancer center designated by the National Cancer Institute, and the NYU Grossman School of Medicine, which has been shaping the future of medicine since 1841 by training countless physicians and scientists. At NYU Langone Health, we prioritize equity, diversity, and inclusion, striving to create an environment where our exceptionally talented faculty, staff, and students from all backgrounds can flourish. We celebrate diversity, inclusion, and the unique skills, ideas, and knowledge of every individual.
Position Overview:
We are pleased to announce an opportunity for a Senior Manager - Audience Intelligence, Program Measurement & Strategy.
NYULH is in search of a seasoned and motivated professional to take on the role of Audience Intelligence (Senior Manager). This position will integrate into the Program Measurement and Strategy team within the broader Communications & Marketing (C&M) department. The successful candidate will spearhead a new level of understanding and data-driven intelligence concerning our key audiences.
Reporting directly to the Director of Integrated Media Strategy, this role will contribute to shaping various campaign strategies and plans by providing essential audience data, insights, and tailored activation approaches for specific platforms. This position is vital to NYULH's overarching strategic communication and marketing initiatives, delivering a profound understanding of the profiles of significant audiences to further NYULH's enterprise objectives.
Key Responsibilities:
Audience Analysis and Segmentation:
- Develop a comprehensive understanding of existing audience data, including available attributes, models, segmentation, and platform capabilities.
- Analyze and synthesize data from diverse sources to construct holistic views of audiences, providing clear insights and recommendations aligned with NYULH's enterprise objectives.
- Segment audiences to identify unique profiles that inform the design of effective digital marketing campaigns utilizing both internal and third-party marketing platforms.
- Leverage audience data to pinpoint opportunities for growth.
- Collaborate with cross-functional teams on custom research initiatives, establishing priority objectives and learning agendas for specific audience segments and persona development.
- Manage and maintain departmental audience data profiles and personas across various communication and marketing campaigns.
Digital and Platform Strategy:
- Contribute to the formulation of strategic, research-based, and data-driven strategies aimed at reaching physicians and prospective clients identified within available audience platforms.
- Provide strategic and tactical support for direct channel and paid media campaigns by identifying relevant audiences and ensuring effective platform delivery.
- Utilize a solid understanding of all marketing products and platforms for online acquisition to enhance growth.
- Customize marketing cloud strategies and initiatives to effectively engage the intended audiences for each department and/or service line's specific requirements.
- Develop journey maps for each audience segment across marketing channels and platforms.
- Design and implement testing strategies to gain insights into audience behavior, including device usage, creative preferences, messaging preferences, and engagement drivers.
- Support the sequencing and activation of digital marketing campaigns across multiple departments and service lines, identifying synergies and potential conflicts.
- Utilize audience performance metrics and outcomes from various platforms to evaluate success across campaigns and inform existing and future strategies.
- Support comprehensive SEO and SEM strategies to enhance online visibility, drive organic traffic, generate leads, and maximize ROI through paid search initiatives.
- Drive overarching strategic marketing campaigns that will propel the growth of NYULH and support the achievement of institutional goals.
- Stay informed about digital marketing audience trends, technology, and best practices in healthcare, adapting strategies to align with industry changes.
Collaboration and Reporting:
- Engage in defining governance to ensure effective campaign management and sequencing.
- Collaborate with the analytics team to interpret test results and shape future strategies.
- Work with the data architecture team to understand first-party data and available attributes for media activation and advanced modeling.
- Partner with channel activation teams to identify optimal data sources across first-party, second-party, and third-party data that translate audience strategy into a consistent framework.
- Collaborate with various C&M teams to build and activate custom audiences as required.
Minimum Qualifications:
To qualify, candidates must possess a Bachelor's degree in Marketing, Management, Strategy, or a related field, along with 5+ years of experience in Marketing Strategy. Experience in managing digital marketing campaigns, particularly utilizing third-party platforms, is essential. Proficiency in project management, communication tools, and data analysis is required, along with strong interpersonal skills for cross-functional collaboration and the ability to cultivate strong relationships both internally and externally. Candidates should demonstrate strong analytical skills, capable of applying and communicating data-driven insights, as well as an understanding of graphic design and branding. Creative instincts and a willingness to embrace a test-and-learn approach are crucial. Exceptional leadership skills, with the ability to teach, motivate, and collaborate effectively, are expected. Excellent verbal and written communication skills are essential, along with a proven ability to work effectively in a highly matrixed environment.
Preferred Qualifications:
Demonstrated experience in healthcare marketing strategy and digital innovation is preferred.
Qualified candidates must be able to effectively communicate with all levels of the organization.
NYU Langone Health offers its staff more than just a workplace; it is an institution that fosters pride and fulfillment in dedicating time and talent.
NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sex, sexual orientation, transgender status, gender dysphoria, national origin, age, religion, disability, military and veteran status, marital or parental status, citizenship status, genetic information, or any other factor which cannot lawfully be used as a basis for an employment decision. Applications must be submitted online.
NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for this role is $81,000 to $122,000 annually. Actual salaries depend on various factors, including experience, specialty, education, and institutional needs. The salary range or contractual rate listed does not include bonuses, incentive pay, differential pay, or other forms of compensation or benefits.
