Programmatic Partnerships Manager

2 months ago

San Francisco, California, United States Block Full time

Company Description
It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 47 million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
Check out our locations, benefits, and more at
Job Description
Our Partnership Managers are customer-obsessed, collaborate intensely with other key disciplines, and always make decisions with an eye towards Cash App's business as a whole. Successful Partner Managers are ambitious and resourceful - willing to go the extra mile to empower our teams, drive revenue and deliver value to our customers.
As the Programmatic Partnerships Manager in the US, you will be responsible for managing existing tech partners and negotiating large revenue deals in the service of growing programmatic spend with some of the team's highest priority ad tech, ad agencies and holding company partners.
We're hiring a Partnerships Manager to join the Commerce team, supporting our AU ads business. We have developed a robust onsite advertising business on Afterpay and now we're looking to build the next generation of our advertising business that will connect our merchants and customers more deeply off-platform.
In this role, you will:

  • Maintain and grow relationships with our ad tech partners, especially DSPs and their sales teams, and the programmatic teams at agencies, holding companies, and clients in the US
  • Support agency and advertiser relationships in partnership with the Head of Programmatic Partnerships and our ad sales and partnerships teams to ensure we are maximizing our opportunity with each client
  • Successfully ideate on and develop media and campaign strategies, as well as advise on structure of programmatic and/or digital media campaigns across various digital channels (i.e. display, native, video, audio, etc.) in order to meet or exceed client KPIs
  • Lead recommendation of budget optimization across programmatic and digital media placements to deliver positive return on marketing spend
  • Contribute to the development and test of new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.), ensuring documented results
  • Be comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses
  • Creatively problem-solve and drive cross-team collaboration and knowledge gathering to ensure campaign success and client satisfaction
  • Be part of the Partnerships & Ad Operations team and report to the Head of Programmatic Partnerships
  • Have a passion for programmatic, retail media, and navigating an increasingly complex advertising landscape
  • Support the creation of client business reviews, RFPs, RFIs and support internal stakeholder enablement and external business growth in the US and ANZ.
  • Work with our business operations, finance, partnerships and sales teams to surface new insights and opportunities for the business.
  • Comfortable going between being an independent business driver and supportive team player
  • Experience successfully negotiating large Joint Business Plan style revenue agreements with strategic partners.

Qualifications

  • 5+ years of partnerships or sales experience within a buy-side ad tech company, working directly with brands and ad agencies to drive monetization of programmatic solutions.
  • Knowledge of the advertising agency landscape, Demand Side Platforms and identity resolution tech
  • Experience with, and understanding of, omnichannel advertising ecosystem and the ad tech landscape that helps to power it
  • Hands-on keyboard executional experience in at least one DSP platform
  • In-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
  • Knowledge and understanding of 3rd party tracking, serving, and attribution technologies

Qualifications

  • 5+ years of partnerships or sales experience within a buy-side ad tech company, working directly with brands and ad agencies to drive monetization of programmatic solutions.
  • Knowledge of the advertising agency landscape, Demand Side Platforms and identity resolution tech
  • Experience with, and understanding of, omnichannel advertising ecosystem and the ad tech landscape that helps to power it
  • Hands-on keyboard executional experience in at least one DSP platform
  • In-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
  • Knowledge and understanding of 3rd party tracking, serving, and attribution technologies

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