Head of Product Marketing and Strategy

3 days ago

Dallas, Texas, United States Amazon Services LLC Full time
About the Role

We are seeking an experienced Senior Product Marketing Manager to lead our Go-To-Market (GTM) and product marketing activities for new and existing features and programs that help our third-party sellers grow their businesses.

Key Responsibilities
  • Develop and execute seller-facing GTM strategies for existing and new products, features, and programs to drive awareness and adoption by sellers.
  • Create marketing materials such as email content, webinar presentations, sales enablement decks, collateral, case studies, and blog posts.
  • Leverage a variety of channels and tools to effectively communicate with the right target audiences.
  • Develop case studies and data points to communicate the benefits of Amazon Business to sellers.
  • Measure and report on results, identify trends or insights, and optimize campaigns accordingly to achieve KPIs.
  • Collaborate effectively across multiple stakeholder teams to achieve business goals.
  • Help gather seller feedback to drive continuous product improvement.
  • Manage projects in a timely fashion for multiple deliverables for campaigns on competing timelines.
Requirements
  • 6+ years of professional non-internship marketing experience.
  • Experience managing teams.
  • Experience using data and metrics to drive improvements.
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
  • Experience driving direction and alignment with cross-functional teams.
Preferred Qualifications
  • Experience working with multiple groups of stakeholders.
  • Experience in e-commerce, digital products, or entertainment industries.

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