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Head of Growth Marketing Strategy

2 months ago


Dallas, Texas, United States GuideStone Financial Full time
About GuideStone Financial
At GuideStone Financial, we are committed to fostering the comprehensive development of our employees, prioritizing their spiritual, relational, financial, physical, and professional advancement. Our organizational culture is built on principles of excellence, collaboration, humility, integrity, compassion, and stewardship.
Position: Head of Growth Marketing Strategy at GuideStone Financial

What We Provide:
  • Comprehensive benefits package
  • Flexible working hours
  • Opportunities for community engagement
  • Tuition assistance programs
Key Responsibilities:
  • Design and implement strategies to enhance qualified lead generation
  • Collaborate with business leaders to formulate and execute marketing initiatives
  • Enhance website and social media platforms for audience expansion
  • Create targeted marketing campaigns and content
  • Report marketing campaign effectiveness to stakeholders
  • Oversee marketing automation processes for customer conversion
  • Monitor and analyze real-time performance metrics
  • Plan and manage projects aimed at customer acquisition and retention
  • Leverage data analytics for informed decision-making
  • Establish strong relationships with stakeholders
Qualifications:
  • Bachelor's degree in marketing, management information systems, or communications
  • Master's degree or MBA is preferred
  • At least 7 years of experience in digital marketing
  • Active member of a faith-aligned community
  • Willingness to travel approximately 5%
  • Demonstrated ability to achieve business results through the alignment of personnel, processes, and technology
  • Experience in leading and mentoring teams
  • Proficient in MS Office and relevant software applications
  • Strong organizational and project management capabilities
  • Exceptional communication and influencing skills
  • Ability to adapt and perform under pressure
  • Familiarity with financial services products and processes is advantageous
  • Highly self-driven and analytical