Head of Brand Strategy

2 weeks ago

Dallas, Texas, United States Mizzen+Main Full time
Position Overview

Company Overview
Mizzen+Main is a premium men's apparel brand founded on the principle that work attire should reflect a positive attitude towards work. We create clothing that combines comfort with functionality, allowing individuals to express themselves while performing at their best.

Established in 2012, our brand is built on performance fabrics and tailored designs. We operate through various channels, including eCommerce, retail locations, and wholesale partnerships across the United States, with our headquarters located in Dallas, Texas. Our core values guide our operations: Commitment, Vision, Ownership, Humanity, and Excellence.

Role Summary

The Director of Brand Marketing is pivotal in shaping a cohesive brand strategy that aligns with the company's objectives and ethos. This individual will possess an in-depth understanding of the Mizzen+Main brand and its target audience, leveraging this insight to steer strategies across Public Relations, Social Media, Influencer Marketing, Brand Partnerships, and Events.

Key Responsibilities
  • Lead the planning, budgeting, and execution of brand events, ensuring that objectives are met.
  • Develop strategies for Retail and Wholesale marketing, collaborating with channel leaders to achieve successful outcomes.
  • Establish key performance indicators for brand initiatives, analyzing return on investment and refining strategies to enhance effectiveness.
  • Identify and pursue opportunities for brand collaborations to boost visibility.
  • Oversee budget management for all brand-related projects.
  • Direct social media and content marketing efforts to engage the target demographic.
  • Manage influencer and affiliate marketing strategies, ensuring alignment with brand values and performance metrics.
  • Collaborate with PR agencies to prioritize and amplify key initiatives.
  • Coordinate with sports media agencies to enhance athlete partnerships across marketing platforms.
  • Maintain a comprehensive go-to-market calendar, ensuring visibility of brand initiatives.
  • Foster cross-functional collaboration to align brand strategies with organizational goals.
  • Encourage a culture of creativity and curiosity within the team, facilitating professional development.
Qualifications
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 7-10 years of experience in a similar role.
  • Proven experience working with PR agencies and influencers.
  • Track record of developing and managing successful brand partnerships.
  • Exceptional written and verbal communication skills.
  • Innovative thinker with a passion for bringing fresh ideas to the forefront.
  • Strong leadership and collaboration skills.
What We Offer

At Mizzen+Main, we strive to create an exceptional workplace where personal and professional growth is prioritized. We offer unlimited paid time off and a generous holiday schedule to support work-life balance. Our culture encourages team bonding and personal connections, fostering an environment where employees can thrive both personally and professionally.

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