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Head of Marketing for Wellness Products

2 months ago

Dallas, Texas, United States Kohler Full time

Director of Marketing - Wellness Products

Company: Kohler

  • Work Mode: Hybrid
  • Location: Hybrid - Kohler, WI and/or Dallas, TX

Overview:

Kohler is dedicated to enhancing customer experiences through superior products and services. We are seeking a proactive Director of Marketing to spearhead our initiatives in the wellness product sector, focusing on understanding consumer preferences and leading impactful marketing strategies.

Key Responsibilities:

  • Shape the vision and strategy for the Wellness Products category
  • Oversee brand management, creative content production, competitive assessments, public relations, events, and more
  • Drive online sales initiatives and forge partnerships with third-party e-commerce platforms
  • Exhibit an entrepreneurial spirit and excel in leading teams
  • Collaborate with various departments to meet business objectives

Essential Duties:

  • Gather market and customer insights
  • Develop brand creative content
  • Manage marketing communications
  • Create Go-To-Market strategies
  • Oversee advertising, public relations, events, and digital marketing efforts
  • Lead e-commerce strategies and partnership development
  • Establish analytical frameworks for data-driven decision-making
  • Manage budget allocations and optimize marketing strategies
  • Foster leadership and talent development
  • Encourage an inclusive workplace culture
  • Mentor and develop marketing team members

Qualifications:

  • 10+ years of experience in merchandising and marketing
  • Bachelor's degree required; MBA preferred
  • Demonstrated success in brand creative and content development
  • Strong passion for wellness
  • Excellent communication and relationship-building abilities
  • Experience in digital marketing and customer relationship management
  • Ability to thrive in a matrixed organizational structure
  • Skills in performance management and talent development
  • Experience in startup or luxury markets preferred
  • Authorization to work in the US

Compensation: $148,250 - $191,850

Why Kohler?

Kohler offers a competitive total rewards package, opportunities for career advancement, a diverse work environment, and a culture that fosters innovation. Become part of a global team committed to making a positive impact in people's lives.

About Kohler:

Kohler is an equal opportunity employer dedicated to diversity and inclusion. We are committed to providing accommodations during the recruitment process as needed.