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Head of Brand Strategy

2 months ago

Dallas, Texas, United States Mizzen+Main Full time
Position Overview

Company Background
Mizzen+Main is a forward-thinking men's apparel brand that emphasizes the importance of comfort and functionality in professional attire. Our philosophy is rooted in the belief that work should be enjoyable and that the clothing we choose reflects our approach to our careers. Established in 2012, we specialize in high-quality garments crafted from innovative performance fabrics, designed to empower individuals in their professional environments.

Role Summary
The Head of Brand Strategy will be pivotal in steering a holistic brand vision that aligns with the organization's objectives and ethos. This individual will possess an in-depth understanding of the Mizzen+Main identity and target demographic, leveraging this insight to shape strategies across various marketing channels, including Public Relations, Social Media, Influencer Engagement, Brand Collaborations, and Event Marketing. This position requires a proactive leader who is eager to apply their extensive expertise to elevate the Mizzen+Main brand.

Key Responsibilities

  • Direct the planning, budgeting, and execution of all brand-related events, ensuring that established objectives are met.
  • Formulate strategies for Retail and Wholesale marketing initiatives, collaborating with channel leaders to achieve successful outcomes.
  • Identify and track essential brand performance indicators, analyzing the return on investment of initiatives and refining strategies to optimize results.
  • Explore and establish brand partnerships and collaborations to enhance visibility and market presence.
  • Oversee the budget and expenditures for all brand initiatives.
  • Develop and implement social media and content marketing strategies to effectively engage the target audience.
  • Lead influencer and affiliate marketing strategies, ensuring alignment with brand values and performance metrics.
  • Manage relationships with Public Relations agencies, prioritizing key initiatives for local and national amplification.
  • Collaborate with the sports media agency to ensure that athlete partnerships are effectively promoted across marketing channels.
  • Maintain the go-to-market calendar, ensuring visibility of key brand initiatives across the organization.
  • Foster strong cross-departmental collaboration to align key initiatives with brand strategy and maintain consistency across all platforms.
  • Encourage a culture of innovation and creativity within the team, allowing for the development of impactful ideas.
  • Act as a mentor and leader, recognizing the strengths and growth opportunities of team members and facilitating their professional development.

Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 7-10 years of experience in a similar role.
  • Proven experience working with Public Relations agencies and influencers.
  • Demonstrated success in developing and managing brand partnerships.
  • Exceptional written and verbal communication skills.
  • Creative thinker with the ability to generate innovative ideas.
  • Strong leader with a collaborative approach.

What We Offer
At Mizzen+Main, we are committed to creating an exceptional workplace that fosters both personal and professional growth. We prioritize work-life balance through flexible time-off policies and encourage team bonding through quarterly social events. Our aim is to cultivate an environment where individuals can thrive both in their careers and personal lives.