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Head of Growth Strategy

2 months ago

Dallas, Texas, United States nuuds Full time

nuuds is a distinctive clothing brand specializing in elevated basics designed for all body types. We prioritize comfort, authenticity, and confidence in our pieces. As we expand, we are seeking a skilled Head of Growth Strategy to craft and implement plans that will propel our company's development.

In this critical role, you will be instrumental in enhancing our online growth and customer acquisition strategies. Your key responsibilities will encompass boosting customer acquisition, enhancing retention rates, and optimizing revenue streams. This position demands a comprehensive understanding of marketing, sales, product innovation, and customer experience to pinpoint opportunities and execute initiatives that promote sustainable growth.

Key Responsibilities

  • Design and refine performance marketing strategies that align with nuuds' business goals.
  • Strategically oversee and scale advertising budgets to meet sales objectives and customer acquisition targets, with a focus on maximizing efficiency and effectiveness.
  • Implement performance optimization for campaigns to drive traffic and convert leads into customers, emphasizing testing and data-driven adjustments.
  • Develop and execute customer acquisition strategies across various e-commerce platforms, utilizing emerging tools and trends for competitive advantage.
  • Lead email and SMS marketing initiatives, concentrating on enhancing customer engagement and driving revenue through tailored content and communication strategies.
  • Evaluate customer lifetime value and other key metrics to foster long-term profitability.
  • Leverage data analytics to assess and measure the success of growth initiatives.
  • Prepare comprehensive reports on growth performance, offering insights and recommendations to senior management.
  • Encourage innovative approaches and continuous testing to improve revenue productivity and customer personalization, maintaining a strong focus on profitability and overall financial health.
Qualifications
  • Bachelor's degree in Marketing, Business Administration, or a related discipline (Master's degree preferred).
  • A minimum of 5 years of experience in Performance Marketing.
  • Demonstrated experience in a growth-oriented role, ideally in a leadership capacity.
  • In-depth knowledge of digital marketing, sales, and customer experience.
  • Experience with Paid Search (Google Ads, Microsoft Ads, etc.) and Paid Social (Facebook Ads, TikTok Ads, etc.).
  • Familiarity with CRM tools (Email Marketing, SMS marketing) and proficiency in platforms like Shopify, Google Analytics, and Looker.
  • Experience with Sales Channels (Google Merchant Center, TikTok Shop, etc.) and Data Feeds (Go Data Feed, Feedonomics, etc.).
  • Strong analytical skills and proficiency in performance metrics.
  • Exceptional strategic thinking and problem-solving abilities.
  • Excellent communication and leadership skills.
  • Ability to collaborate effectively across departments and with senior leadership.
Benefits:

At nuuds, we prioritize the well-being of our team. Alongside a competitive salary, we offer a comprehensive benefits package that includes medical, dental, and vision insurance, paid time off, holidays, employee discounts, and numerous opportunities for professional development. You will be part of a vibrant and collaborative team culture where your contributions are highly valued.