Head of Marketing for Wellness Products
2 weeks ago
Director of Marketing - Wellness Products
Company: Kohler
- Work Mode: Hybrid
- Location: Hybrid - Kohler, WI and/or Dallas, TX
Overview:
Kohler is dedicated to enhancing customer experiences through superior products and services. We are seeking a proactive Director of Marketing to spearhead our wellness product initiatives, understanding consumer demands and driving our marketing strategies.
Key Responsibilities:
- Shape the vision and strategy for the Wellness Products sector
- Oversee brand management, creative content production, competitive research, public relations, events, and more
- Lead e-commerce strategies and forge partnerships with third-party e-commerce platforms
- Exhibit an entrepreneurial spirit and excel in leading teams
- Collaborate with various departments to meet business objectives
Essential Duties:
- Gather market and customer insights
- Develop compelling brand content
- Manage marketing communications
- Create Go-To-Market strategies
- Oversee advertising, public relations, events, and digital marketing efforts
- Direct e-commerce initiatives and partnership strategies
- Establish analytical frameworks for data-driven decision-making
- Manage budgets and optimize marketing investments
- Leadership and Talent Development
- Foster an inclusive workplace culture
- Mentor and develop marketing team members
Qualifications:
- 10+ years of experience in merchandising and marketing
- Bachelor's degree required; MBA preferred
- Demonstrated success in brand development and content creation
- Strong passion for wellness
- Excellent communication and relationship-building abilities
- Experience in digital marketing and customer relationship management
- Able to thrive in a matrixed environment
- Skills in performance management and talent development
- Experience in start-up or luxury sectors preferred
- Authorization to work in the US
Compensation: $148,250 - $191,850
Why Kohler?
Kohler offers a competitive total rewards package, opportunities for career advancement, a diverse workplace, and a culture that fosters innovation. We are committed to making a positive impact in people's lives.
About Kohler:
Kohler is an equal opportunity employer dedicated to diversity and inclusion. If you require accommodations during the recruitment process, please reach out to us.
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