Commerce Media Manager

1 week ago

Chicago, Illinois, United States Digitas Full time
Job Overview

Company Overview:
Digitas is a leading Networked Experience Agency dedicated to crafting compelling experiences that resonate within human networks. Our mission is to deliver exceptional outcomes by harnessing the power of data, technology, creativity, media, and strategic insights. With a reputation for excellence, we serve top-tier brands globally through a network of over 5,500 professionals across 65 offices in 43 countries.

Position Summary:
We are seeking a talented Manager to lead our Commerce Media initiatives. This role is ideal for a digital media expert with experience in Retail Media Networks, ready to enhance performance for a major global brand. As the Commerce Media Manager, you will play a pivotal role in shaping our clients' success and advancing our agency's objectives.

Key Responsibilities:

  • Act as the primary liaison for daily client interactions.
  • Build and nurture strong relationships with industry platform and publisher partners.
  • Lead the development of strategic search and display initiatives, including keyword strategies and scheduling tactics.
  • Assist the Associate Director with monthly reporting and performance reviews.
  • Supervise a team of Senior Analysts and Analysts, ensuring effective campaign monitoring and optimization.
  • Establish best practices for Retail Media activations across various tactics.
  • Maintain high standards of quality assurance for campaign execution.
  • Draft and present media strategies, ensuring alignment with client objectives.
  • Manage retailer and vendor RFPs, focusing on audience targeting and best practices.
  • Oversee performance forecasts and budget allocations, providing data-driven recommendations.
  • Encourage teamwork and delegate responsibilities effectively.
  • Offer innovative solutions to client challenges.
  • Understand and communicate the implications of insights across different programs.
  • Foster collaboration with internal teams and manage multiple client stakeholders.
  • Develop quality control procedures for campaign implementation.
  • Effectively communicate our value proposition and processes to enhance agency growth.
  • Adopt and improve account management standards and best practices.
  • Organize and manage all aspects of client meetings, from scheduling to follow-up.
  • Participate in knowledge-sharing sessions to enhance campaign performance.
  • Promote a culture of teamwork, collaboration, and intellectual curiosity.
  • Contribute to the Commerce Center of Excellence to support agency-wide capability development.
  • Assist in documenting best practices for improved team communication and collaboration.

Qualifications:

  • Bachelor's degree with 5 to 7 years of experience in digital media.
  • Previous experience managing direct reports is preferred.
  • Strong understanding of retail media search and display activations, including media planning and buying processes.
  • Familiarity with programmatic buying and DSP platforms.
  • Attention to detail and analytical skills to achieve objectives.
  • Experience with campaign automation tools.
  • Solid quantitative skills and data interpretation capabilities.
  • Proficiency in Microsoft Office Suite.
  • Excellent client engagement skills and ability to lead discussions.
  • Strong communication and writing skills.
  • Willingness to travel as required.

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