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Senior Commerce Media Analyst

2 months ago

Chicago, Illinois, United States Vera Security Full time
About Vera Security

Vera Security is a leading global media agency that specializes in delivering innovative media solutions to its clients. Our team of experts is dedicated to helping businesses achieve their marketing goals through effective media planning and execution.

Job Summary

We are seeking a highly skilled Senior Commerce Media Analyst to join our team. The successful candidate will be responsible for developing and implementing search and commerce media strategies across multiple platforms, including Google, Bing, and Amazon. The ideal candidate will have a strong understanding of commerce media and a proven track record of delivering results-driven campaigns.

Key Responsibilities
  • Develop and implement search and commerce media strategies across multiple platforms
  • Monitor and optimize campaign performance to meet business objectives
  • Conduct keyword research and gather necessary data for campaign development
  • Group keywords into ad groups and develop relevant ad copy and extensions
  • Present recommendations and apply client feedback to keyword and copy proposal
  • Build flowcharts and load buys into Prisma
  • Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
  • Primary party responsible for trafficking approved plan into search engines
  • Primary party responsible for QA of all campaign components prior to launch
  • Monitor and maintain campaign budgets, pacing, and bid adjustments
  • Proactively advocate for campaign adjustments based on performance trends
  • Active monitoring and management of performance and competitive landscape
  • Development and implementation of optimizations and/or testing plans
  • Pulling and analyzing data to inform campaign reporting and develop strategic insights
  • Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization
  • Active participation in client status and reporting calls, including presentation of reporting
  • Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and draft billing compilation for manager approval
  • Responsible for resolving billing discrepancies in partnership with client strategy and billing reconciliation team
  • Responsible for learning all relevant tools for reporting, analytics, and competitive analysis
  • Mastery of all core metric calculations and relationships
  • Serve as subject matter experts for Analysts and be a resource for training and ad hoc questions
  • Develop strong working relationship with client teams and partner agencies by helping to create a seamless communications process
  • Establish professional, productive rapport with sales representatives/media vendors
  • Work closely with manager to establish priorities and manage workload
  • Timely delivery of all work
  • Successful completion of training programs and requisite certifications
Requirements
  • 1-2 years of paid media experience with a focus on Commerce
  • Experience buying and planning across multiple platforms to include Google, Bing, AMS, Criteo, etc.
  • Knowledge of Amazon, Walmart, Target platforms
  • AMS platform, AAP platform, Criteo, and/or Google Ads preferred
  • Amazon Retail Analytics (ARA), 3rd Party Digital Shelf Reporting, i.e. Clavis or EDGE preferred
  • Experience working in a client-facing capacity
  • Experience using paid media to complement earned media campaigns and meet business objectives
  • Proficiency in MS Suite: Excel, Word, Microsoft office, PowerPoint
  • Demonstrate critical thinking and problem-solving skills