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Lead Strategist, Retail Media Solutions

2 months ago

Chicago, Illinois, United States MARS Advertising Inc Full time

MARS Advertising Inc is a premier global commerce organization dedicated to providing comprehensive solutions that empower clients to enhance their business performance in the present and future. Established by the visionary Marilyn Barnett, we have emerged as leaders in four essential commerce domains: Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy. Together, these disciplines create a United Commerce Ecosystem that equips clients with the expertise necessary to navigate the complexities of the commerce marketing landscape.

With a diverse team of over 800 professionals across North America, Europe, Australia, New Zealand, and Asia, we are committed to fostering growth for our employees, clients, and communities worldwide. We are currently seeking a Lead Strategist, Retail Media Solutions to guide our clients through the rapidly evolving retail media environment.

Key Responsibilities:

  • Develop data-driven media strategies for our CPG clients utilizing top Retail Media Networks, leveraging our proprietary tools and platforms.
  • Provide expert guidance to our Customer Development team on creating exemplary media plans.
  • Offer daily leadership and mentorship to the Customer Development team in areas such as media strategy, plan formulation, optimization, measurement, and ROI analysis.
  • Stay informed about emerging platforms, shopper media vendors, and innovation trends, sharing valuable insights with clients.
  • Manage vendor relationships, ensuring favorable rates, value-added services, and up-to-date information on new products.
  • Maintain strong relationships with retailers' media platforms to ensure optimal collaboration.
  • Develop insightful perspectives for clients regarding the effectiveness of various media vehicles.
  • Collaborate with other Commerce Media Directors to exchange knowledge and establish performance metrics for retailer vehicles.
  • Work alongside the National Media Team to define and assess the performance of national versus retailer-specific media strategies.
  • Partner with the Performance Targeting & Analytics team to enhance campaign reporting and insights.
  • Continuously refine our media strategy offerings to ensure they meet client needs.
  • Facilitate training and real-time coaching on engagement strategies in collaboration with Strategic Planning and Creative teams.

Required Skillsets:

  • Proven experience in media strategy, tactical planning, and vendor management within retail or shopper marketing environments, preferably with 7+ years of experience.
  • Strong understanding of Retail Media and Shopper Marketing, with prior experience in relevant sectors being advantageous.
  • Bachelor's degree in advertising, marketing, or a related field.
  • Strategic mindset in developing Shopper Marketing initiatives and managing daily operations.
  • Adept at analyzing data, synthesizing insights, and formulating actionable recommendations.
  • Exceptional decision-making abilities based on industry knowledge.
  • Dynamic personality with the capacity to engage and influence diverse audiences.
  • Passionate about business improvement and growth, consistently seeking innovative solutions.
  • Confident communicator with the ability to present complex information clearly and persuasively.
  • Collaborative approach to teamwork and problem-solving.

MARS Advertising Inc is an Equal Opportunity Employer, committed to fostering an inclusive workplace that respects and values diversity. We offer a comprehensive range of benefits designed to support the well-being of our employees and their families, including health plans, parental leave, flexible paid time off, and ongoing professional development opportunities.

The base salary for this position may range based on various factors, including experience and qualifications.