Senior Business Analyst, Commerce
1 week ago
Senior Analyst - Search and Commerce Media
At Spark Foundry, we are seeking a highly skilled Senior Analyst to oversee the day-to-day management of search and Commerce media for assigned brands. The ideal candidate will be responsible for monitoring and maintaining search/Commerce campaign development, activation, and innovation, with a focus on delivering against client needs and objectives.
Key Responsibilities:
- Develop and implement paid search/Commerce strategies across various platforms to drive business growth and revenue.
- Monitor and optimize performance to meet business objectives, ensuring campaign efficiency and effectiveness.
- Analyze keyword research and build new campaigns to capitalize on emerging trends and opportunities.
- Develop and manage campaign components, including budgeting, pacing, and bid adjustments.
- Advocate for campaign adjustments based on performance trends, ensuring data-driven decision making.
- Implement optimizations and testing plans to continuously improve campaign performance.
- Conduct data analysis to inform reporting and develop strategic insights, providing actionable recommendations to stakeholders.
- Build quantitative analyses with strong data visualization to communicate complex information to non-technical stakeholders.
- Participate in client status and reporting calls, ensuring seamless communication and collaboration.
- Maintain accurate and timely monthly billing cycles, resolving any discrepancies or issues promptly.
- Establish and maintain productive relationships with client teams and media vendors, fostering a collaborative and supportive environment.
Requirements:
- 1-2 years of paid media experience with a focus on Commerce, with a proven track record of success.
- Experience across multiple platforms, including Google, Bing, Amazon, and other leading Commerce media channels.
- Proficiency in Microsoft Suite and critical thinking skills, with the ability to analyze complex data and develop strategic insights.
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