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Senior Business Analyst, Commerce

3 months ago

Chicago, Illinois, United States Spark Foundry Full time

Senior Analyst - Search and Commerce Media

At Spark Foundry, we are seeking a highly skilled Senior Analyst to oversee the day-to-day management of search and Commerce media for assigned brands. The ideal candidate will be responsible for monitoring and maintaining search/Commerce campaign development, activation, and innovation, with a focus on delivering against client needs and objectives.

Key Responsibilities:

  • Develop and implement paid search/Commerce strategies across various platforms to drive business growth and revenue.
  • Monitor and optimize performance to meet business objectives, ensuring campaign efficiency and effectiveness.
  • Analyze keyword research and build new campaigns to capitalize on emerging trends and opportunities.
  • Develop and manage campaign components, including budgeting, pacing, and bid adjustments.
  • Advocate for campaign adjustments based on performance trends, ensuring data-driven decision making.
  • Implement optimizations and testing plans to continuously improve campaign performance.
  • Conduct data analysis to inform reporting and develop strategic insights, providing actionable recommendations to stakeholders.
  • Build quantitative analyses with strong data visualization to communicate complex information to non-technical stakeholders.
  • Participate in client status and reporting calls, ensuring seamless communication and collaboration.
  • Maintain accurate and timely monthly billing cycles, resolving any discrepancies or issues promptly.
  • Establish and maintain productive relationships with client teams and media vendors, fostering a collaborative and supportive environment.

Requirements:

  • 1-2 years of paid media experience with a focus on Commerce, with a proven track record of success.
  • Experience across multiple platforms, including Google, Bing, Amazon, and other leading Commerce media channels.
  • Proficiency in Microsoft Suite and critical thinking skills, with the ability to analyze complex data and develop strategic insights.