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Commerce Media Manager

2 months ago

Chicago, Illinois, United States Digitas Full time
Job Overview

Company Overview:
Digitas is a leading Networked Experience Agency, dedicated to crafting compelling experiences that resonate within human networks. Our mission is to deliver Networked Experiences by harnessing the power of data, technology, creativity, media, and strategic insights. Recognized by industry leaders, we serve top-tier brands through a global network of over 5,500 professionals across 65 offices in 43 countries.

Position Summary:
We are seeking an exceptional Manager to join our team—an individual who can engage clients, motivate junior team members, and adeptly manage various business aspects. This role is ideal for a digital media expert with experience in e-commerce platforms, who will play a pivotal role in enhancing performance for one of the world's most significant brands. Your contributions will have a substantial impact on both our clients' success and our agency's growth.

Key Responsibilities:

  • Act as the primary liaison for daily client interactions.
  • Lead the creation of search and display strategies, including keyword suggestions and scheduling tactics.
  • Supervise Sr Analysts and Analysts, ensuring effective monitoring, optimization, reporting, and testing of search campaigns.
  • Establish and promote best practices in paid shopper marketing across various initiatives.
  • Maintain high standards of quality assurance and accountability in campaign execution.
  • Draft and present media strategies, ensuring alignment with client objectives.
  • Manage retailer and vendor RFPs, focusing on audience targeting and best practices.
  • Oversee performance forecasts and budget allocations, providing data-driven insights.
  • Encourage teamwork and delegate responsibilities effectively.
  • Offer innovative solutions to client challenges.
  • Conduct client-facing recaps to summarize campaign performance.
  • Understand broader implications of insights and their application across different programs.
  • Communicate effectively about attribution models with retail search partners.
  • Build relationships with internal and external teams while managing multiple client stakeholders.
  • Develop and uphold quality control procedures for campaign implementations.
  • Clearly articulate our value proposition, technology, and processes to enhance agency accounts.
  • Adhere to established account management standards and best practices.
  • Participate in knowledge-sharing sessions to enhance campaign performance.
  • Foster a culture of collaboration, teamwork, and intellectual curiosity.
  • Contribute to the Commerce Center of Excellence to support capability development.
  • Assist in creating best practices for improved communication and collaboration within the team.

Qualifications:

  • A four-year degree with 5 to 7 years of experience in digital media, including 4+ years in SEM/e-Commerce/Shopper Marketing.
  • Previous experience managing direct reports is preferred.
  • Strong understanding of the digital landscape and media planning/buying processes.
  • Attention to detail and an analytical mindset are essential.
  • Familiarity with media research tools and campaign automation platforms.
  • Proficient in data interpretation and quantitative analysis.
  • Fluency in Microsoft Office applications.
  • Excellent client engagement skills and the ability to lead discussions.
  • Strong communication and writing abilities.
  • Willingness to travel as required.