Senior Field Marketing Manager
2 weeks ago
At VamosVentures, we're seeking a highly skilled Senior Field Marketing Manager to lead our commercial segment marketing initiatives. As a key member of our marketing team, you'll be responsible for developing and executing localized marketing strategies that drive brand awareness, support sales efforts, and deliver impactful experiences to our customers and prospects.
Key Responsibilities
- Develop and execute field marketing strategies that align with our overall marketing and sales goals, focusing on driving pipeline generation and accelerating deals.
- Collaborate with our channel partners to co-market events and initiatives that increase reach and awareness within target markets.
- Analyze and report on the success of field marketing activities using data and KPIs such as lead generation, pipeline growth, and customer engagement.
- Allocate and manage field marketing budgets, ensuring efficient use of resources and maximizing ROI.
- Deploy marketing campaigns and programs tailored to the specific needs and preferences of our commercial segment, including email sequences, calling campaigns, webinars, in-person events, and meeting incentives.
- Train and coach our sales development representatives to make full use of content, offers, and campaigns to most effectively engage and qualify leads.
- Advocate for our commercial segment and help our marketing department understand their priorities.
- Ensure that all field marketing initiatives maintain brand consistency and align with our core messaging and value propositions.
Requirements
- Proven track record with 3+ years of experience developing and executing B2B SaaS field marketing strategies and 5+ years experience preferred.
- Strong business acumen with demonstrated success implementing segment marketing programs and measuring ROI.
- Ability to lead multiple initiatives and deliver under tight deadlines.
- Familiarity with CRM systems, sales execution platforms, and marketing automation tools.
- Experience building strong rapport and partnership with account executives, sales development representatives, and sales leadership.
- Willingness to travel for events and field marketing activities.
What We Offer
- A competitive salary range of $126,560 - $158,200, depending on location, skills, experience, market demands, and internal pay parity.
- Equity and other forms of compensation as part of a total compensation package.
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