Senior Marketing Manager, Field Operations
3 days ago
Workato is a leading integration and automation platform that empowers businesses to streamline their operations and drive growth. With its powerful and user-friendly interface, Workato enables organizations to automate workflows across various apps and databases, making it an essential tool for businesses of all sizes.
Why Workato?At Workato, we believe in fostering a culture of innovation, flexibility, and trust. We're driven by a passion for building a better future for our customers and employees alike. Our team is comprised of talented individuals who share a common goal: to make Workato the go-to platform for integration and automation.
ResponsibilitiesWe're seeking a highly motivated and experienced marketing professional to join our Events & Field Marketing team as the Field Marketing Manager. As a key member of our team, you'll be responsible for developing and executing our go-to-market strategy for North America. Your primary focus will be on expanding our field activities, working closely with multiple teams to drive sales pipeline growth and revenue.
Key responsibilities include:
- Developing and executing a comprehensive field marketing program for North America
- Identifying and curating unique geographically focused campaigns and activities
- Establishing and refining repeatable processes, templates, and best practices for regional events
- Tracking and reporting program results, monitoring event KPIs, lead flow, pipeline creation, and ROI
- Partnering closely with revenue leaders, sales representatives, and Demand Gen to align on programs and support the team pipeline and revenue goals
- Collaborating with the Events & Field marketing team to align on events planning and segment strategy
To be successful in this role, you'll need:
- At least 6+ years of field marketing experience and/or account-based marketing experience in B2B SaaS or technology companies
- Preferably experience in marketing to IT, Revenue Operations, Finance, HR persona
- Ability to manage and scale a portfolio of multiple campaigns simultaneously while balancing tight timelines
- A self-starter with high autonomy, strong project management skills, and the ability to adapt quickly to change with an exceptional level of attention to detail
- Ability to travel up to 30% when travel permits
- Direct experience adapting product marketing messages and growth campaigns for specified personas/territories, project managing integrated campaigns, and providing follow-up support to sales
- Knowledge of Marketo, Salesforce, and other MarTech is preferred
We offer a competitive salary, benefits, perks, and equity to our employees. If you're passionate about marketing, innovation, and growth, we encourage you to apply for this exciting opportunity.
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