Senior Marketing Manager, Field Operations

3 days ago


San Francisco, California, United States Workato Full time
About Workato

Workato is a leading integration and automation platform that empowers businesses to streamline their operations and drive growth. With its powerful and user-friendly interface, Workato enables organizations to automate workflows across various apps and databases, making it an essential tool for businesses of all sizes.

Why Workato?

At Workato, we believe in fostering a culture of innovation, flexibility, and trust. We're driven by a passion for building a better future for our customers and employees alike. Our team is comprised of talented individuals who share a common goal: to make Workato the go-to platform for integration and automation.

Responsibilities

We're seeking a highly motivated and experienced marketing professional to join our Events & Field Marketing team as the Field Marketing Manager. As a key member of our team, you'll be responsible for developing and executing our go-to-market strategy for North America. Your primary focus will be on expanding our field activities, working closely with multiple teams to drive sales pipeline growth and revenue.

Key responsibilities include:

  • Developing and executing a comprehensive field marketing program for North America
  • Identifying and curating unique geographically focused campaigns and activities
  • Establishing and refining repeatable processes, templates, and best practices for regional events
  • Tracking and reporting program results, monitoring event KPIs, lead flow, pipeline creation, and ROI
  • Partnering closely with revenue leaders, sales representatives, and Demand Gen to align on programs and support the team pipeline and revenue goals
  • Collaborating with the Events & Field marketing team to align on events planning and segment strategy
Requirements

To be successful in this role, you'll need:

  • At least 6+ years of field marketing experience and/or account-based marketing experience in B2B SaaS or technology companies
  • Preferably experience in marketing to IT, Revenue Operations, Finance, HR persona
  • Ability to manage and scale a portfolio of multiple campaigns simultaneously while balancing tight timelines
  • A self-starter with high autonomy, strong project management skills, and the ability to adapt quickly to change with an exceptional level of attention to detail
  • Ability to travel up to 30% when travel permits
  • Direct experience adapting product marketing messages and growth campaigns for specified personas/territories, project managing integrated campaigns, and providing follow-up support to sales
  • Knowledge of Marketo, Salesforce, and other MarTech is preferred

We offer a competitive salary, benefits, perks, and equity to our employees. If you're passionate about marketing, innovation, and growth, we encourage you to apply for this exciting opportunity.



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