Senior Field Marketing Manager

3 hours ago

San Francisco, California, United States VamosVentures Full time
Marketing Role Overview

At VamosVentures, we're seeking a skilled Senior Field Marketing Manager to lead our commercial segment marketing initiatives. This role will focus on driving pipeline generation, accelerating deals, and delivering impactful experiences to our customers and prospects.

Key Responsibilities
  • Develop and execute field marketing strategies that align with our overall marketing and sales goals.
  • Collaborate with our channel partners to co-market events and initiatives that increase reach and awareness within target markets.
  • Analyze and report on the success of field marketing activities using data and KPIs such as lead generation, pipeline growth, and customer engagement.
  • Allocate and manage field marketing budgets, ensuring efficient use of resources and maximizing ROI.
  • Deploy marketing campaigns and programs tailored to the specific needs and preferences of our commercial segment.
  • Train and coach our sales development representatives to make full use of content, offers, and campaigns to most effectively engage and qualify leads.
  • Advocate for our commercial segment and help our marketing department understand their priorities.
  • Ensure that all field marketing initiatives maintain brand consistency and align with our core messaging and value propositions.

Requirements
  • Proven track record with 3+ years of experience developing and executing B2B SaaS field marketing strategies.
  • Strong business acumen with demonstrated success implementing segment marketing programs and measuring ROI.
  • Ability to lead multiple initiatives and deliver under tight deadlines.
  • Familiarity with CRM systems, sales execution platforms, and marketing automation tools.
  • Experience building strong rapport and partnership with account executives, sales development representatives, and sales leadership.
  • Willingness to travel for events and field marketing activities.

What We Offer
The expected salary range for this role is $126,560 - $158,200. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.

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