Senior Field Marketing Manager
1 month ago
Brex is a leading AI-powered spend platform that empowers companies to spend with confidence. Our Marketing team is responsible for telling the Brex story, determining messaging and positioning, and translating our products and features into tangible customer benefits.
Key Responsibilities- Develop and execute field marketing strategies that align with Brex's overall marketing and sales goals, focusing on driving pipeline generation and accelerating deals.
- Collaborate with Brex's channel partners to co-market events and initiatives that increase reach and awareness within target markets.
- Analyze and report on the success of field marketing activities using data and KPIs such as lead generation, pipeline growth, and customer engagement.
- Allocate and manage field marketing budgets, ensuring efficient use of resources and maximizing ROI.
- Deploy marketing campaigns and programs tailored to the specific needs and preferences of the Commercial segment, including email sequences, calling campaigns, webinars, in-person events, and meeting incentives.
- Train and coach SDRs to make full use of content, offers, and campaigns to most effectively engage and qualify leads.
- Advocate for the Commercial segment and help the rest of the marketing department understand their priorities.
- Proven track record with 3+ years of experience developing and executing B2B SaaS field marketing strategies and 5+ years experience preferred.
- Strong business acumen with demonstrated success implementing segment marketing programs and measuring ROI.
- Ability to lead multiple initiatives and deliver under tight deadlines.
- Familiarity with CRM systems, sales execution platforms, and marketing automation tools.
- Experience building strong rapport and partnership with AEs, SDRs, and Sales Leadership.
- Willingness to travel for events and field marketing activities.
The expected salary range for this role is $126,560 - $158,200. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.
Please be aware that job-seekers may be at risk of targeting by malicious actors looking for personal data. Brex recruiters will only reach out via LinkedIn or email with a domain. Any outreach claiming to be from Brex via other sources should be ignored.
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