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Senior Field Marketing Manager

4 weeks ago

San Francisco, California, United States Sentry Full time
About Sentry

Sentry is a leading performance and error monitoring tool provider, helping developers write better software faster. We're seeking a seasoned Field Marketing Manager to lead our global and regional event strategy. As the ideal candidate, you'll take ownership of planning, organizing, and executing impactful in-person and virtual events that drive engagement, build awareness, and generate leads. Your primary focus will be on creating memorable, high-impact developer events that align with our brand and marketing objectives.

Key Responsibilities
  • Develop and execute integrated field campaigns that involve developer events, email marketing, direct mail marketing, and other channels.
  • Concept and execute developer-focused gatherings that drive engagement and brand awareness.
  • Manage Sentry's presence at third-party industry events to generate new sales opportunities and strengthen customer relationships.
  • Own and manage field marketing program goals for both owned and third-party events, ensuring alignment with pipeline targets.
  • Build landing pages and send automated and personalized emails.
  • Create and manage an annual and quarterly budget based on evaluating the ROI of all field programs.
You'll love this role if you
  • Are a creative person who wants to craft unique developer experiences.
  • Enjoy thinking about the big picture and executing plans in a fast-paced environment.
  • Are excited about making a significant impact on our growth by leading and expanding the event marketing business unit.
  • Have a down-to-earth attitude and sense of humor.
Requirements
  • 10+ years B2B marketing experience, with at least 5 years in demand generation and a proven track record of success with technical content strategy.
  • 5+ years' experience managing events, including at least 3 years running field marketing events.
  • Experience running other field programs beyond physical events.
  • Experience working closely with a direct sales team and regional channel partners.
  • Experience holding event budget authority and managing budgets across an event series.
  • Experience having pipeline building responsibility and accountability for sales.
  • Hands-on experience with Marketo and other marketing automation tools.
  • Must be metrics-driven and a strong analytical thinker.
  • Proven capacity for exceptional customer service to internal and external stakeholders.
  • Outstanding communication and collaboration skills are critical.