Senior Marketing Manager
4 weeks ago
We are seeking a highly skilled and experienced Senior Manager Marketing to join our team at Junglee Games. As a key member of our marketing team, you will be responsible for designing and executing strategies that enhance player retention, increase player lifetime value (LTV), and reduce churn for our online rummy gaming platform.
Key Responsibilities:- Retention Strategy: Develop and implement a comprehensive retention marketing strategy to enhance player engagement and increase the LTV of existing users.
- Data-Driven Campaigns: Utilize player data to segment users and create highly targeted retention campaigns that resonate with each player persona.
- Promotional Offers: Collaborate with product and gaming teams to devise retention-focused promotional offers and bonuses that align with player interests.
- Player Segmentation: Identify high-value, at-risk, and dormant players to design customized reactivation and retention programs for each segment.
- A/B Testing: Continuously test various retention strategies and creative elements to optimize performance and identify key drivers of retention success.
- Budget Management: Own the retention marketing budget, ensuring that all expenditures align with the company's financial goals and priorities.
- Spend Allocation: Allocate resources efficiently across various retention channels and campaigns, ensuring an optimal mix for maximum ROI.
- ROI Tracking: Track the return on investment (ROI) of all retention marketing activities, analyzing the performance of campaigns and optimizing budget allocation based on performance.
- Performance Analysis: Use data and financial metrics to regularly review retention spends and provide insights for further optimization of marketing budgets.
- Churn Prediction Models: Leverage predictive analytics and machine learning models to identify churn risks early and design proactive retention campaigns.
- Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
- Experience: 6+ years of experience in retention marketing, customer lifecycle management, or related roles.
- Leadership Experience: 2+ years of experience in managing and leading a marketing or retention team.
- Budgeting Experience: Experience in managing marketing budgets and tracking ROI across various marketing channels.
- Technical Skills: Proficiency in CRM, email marketing platforms, and marketing automation tools.
- Experience in the Online Gaming Industry: Experience in the online gaming industry, preferably in rummy or other card-based gaming verticals.
- Knowledge of Responsible Gaming Practices: Knowledge of responsible gaming practices and industry regulations.
- Experience with Gamification and Player Loyalty Programs: Experience with gamification and player loyalty programs.
Junglee Games is a leader in the skill-gaming space, with more than 100 million users. Founded in San Francisco in 2012, and part of the $30 Bn Flutter Entertainment Group, Junglee Games is the fastest-growing skill-gaming company in the world. Our mission is to build entertainment for millions of people around the world and connect people through high-quality games.
Junglee is not just a gaming business - it is a blend of data science, innovation, cutting-edge technology and, most importantly, a values-driven culture that creates the next set of conscious leaders. Junglee Games is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Website: https://www.jungleegames.com/
LinkedIn: https://www.linkedin.com/company/junglee-games
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