Senior Field Marketing Manager

3 days ago

San Francisco, California, United States Sentry Full time
About the Role

Sentry is on a mission to help developers write better software faster. As the Field Marketing Lead, you'll play a crucial role in driving our global and regional event strategy. Your primary focus will be on creating memorable, high-impact developer events that align with our brand and marketing objectives.

Key Responsibilities
  • Develop and execute integrated field campaigns that involve developer events, email marketing, direct mail marketing, and other channels
  • Concept and execute developer-focused gatherings that drive engagement and brand awareness
  • Manage Sentry's presence at third-party industry events to generate new sales opportunities and strengthen customer relationships
  • Own and manage field marketing program goals for both owned and third-party events, ensuring alignment with pipeline targets
  • Build landing pages and send automated and personalized emails
  • Create and manage an annual and quarterly budget based on evaluating the ROI of all field programs
  • Partner with Product Marketing, Content Marketing, and Creative Studio to deliver cohesive campaigns
Requirements
  • 10+ years B2B marketing experience, with at least 5 years of that specifically in demand generation and a proven track record of success with technical content strategy
  • 5+ years' experience managing events, including at least 3 years running field marketing events
  • Experience running other field programs beyond physical events (webinars, email campaigns, direct mail, etc.)
  • Experience working closely with a direct sales team and regional channel partners
  • Experience holding event budget authority and managing budgets across an event series
  • Experience having pipeline building responsibility and accountability for sales
  • Hands-on experience with Salesforce.com and Marketo (building emails, lists, and landing pages)
  • Must be metrics-driven and a strong analytical thinker
  • Proven capacity for exceptional customer service to internal and external stakeholders
  • Outstanding communication and collaboration skills are critical

The base salary range for this position is $150,000 to $185,000. A successful candidate's actual base salary amount will be determined by a variety of relevant factors, including work location, education, work and other relevant experience, skills, and job-related knowledge.

Equal Opportunity at Sentry

Sentry is committed to providing equal employment opportunities to its employees and candidates for employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other legally-protected characteristic.

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