Senior Integrated Marketing Manager

9 hours ago


San Francisco, California, United States Deckers Brands Full time
Job Title: Senior Integrated Marketing Manager

Deckers Brands is seeking a Senior Integrated Marketing Manager to lead the development and execution of marketing initiatives that elevate the brand's presence in the men's footwear and apparel market. The ideal candidate will have a strong understanding of market trends, consumer behavior, and innovative marketing strategies.

  • Develop and implement campaigns that resonate with our target male segments, focused on building fashion credibility and driving awareness and consideration of our men's product offering.
  • Work closely with the Product Marketing, Collaborations, Marketing Functions, Creative, and Regional teams to bring campaigns to life across the full ecosystem.
  • Partner with the Collaborations team to ensure Integrated Marketing plans align to the brand values and expectations of both the partner and Ugg brand.

Key Responsibilities:

  • Lead the strategy and orchestration of the global integrated marketing plans for product launches across men's and collaborations.
  • Drive accountability for the team through KPIs, recaps, and campaign analysis in partnership with Marketing Analyst.
  • Partner with regional marketing teams to ensure adoption of global strategy and cohesive execution across the globe.

Requirements:

  • Bachelor's degree in Business, Marketing, or related discipline.
  • Minimum 7-9 years of work experience in product, or field, or marketing in the fashion and/or retail industry.
  • Excellent knowledge and experience in lifestyle footwear or industry preferred.

What We Offer:

  • Competitive pay and bonuses.
  • Financial planning and wellbeing.
  • Time away from work.
  • Extras, discounts, and perks.
  • Growth and development opportunities.
  • Health and wellness programs.


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