Field Marketing Manager

3 days ago

San Francisco, California, United States Figma Full time
About Figma

Figma is a design and development platform that empowers teams to create, collaborate, and deliver better products faster.

Job Title: Field Marketing Manager

We are seeking a highly motivated and experienced Field Marketing Manager to join our team. As a Field Marketing Manager, you will be responsible for developing and executing marketing strategies to drive revenue, pipeline, and brand awareness for Figma.

Key Responsibilities:
  • Develop and execute marketing strategies to drive revenue, pipeline, and brand awareness for Figma.
  • Collaborate closely with Sales, Growth Marketing, Product, and Partnerships to ensure alignment and drive impact through every event.
  • Lead event logistics end-to-end, including budgeting, vendor management, speaker programming, invitations, swag, and post-event outreach.
  • Develop event metrics and analyze performance to continually optimize event strategies.
  • Innovate on event formats and experiences that showcase Figma's brand and provide creative and engaging touchpoints for our audiences.
  • Cultivate relationships with internal and external team members, including customers, partners, and thought leaders, to elevate Figma's presence at key events.
Requirements:
  • 8+ years of experience in event marketing, field marketing, or conference production, with a track record of leading small and large-scale events.
  • Strong experience with cross-functional teamwork, especially with Sales, Product, and Executive teams, to align events with business priorities.
  • Proficiency in applying data analysis to inform decision-making, monitoring event success, and optimizing strategies based on important measurements like return on investment and lead generation.
  • Proven communication and relationship-building skills, with ability to collaborate with stakeholders, and negotiate with vendors and partners.
  • Creative event design skills that translate brand and vision into engaging event experiences.
  • Strong project management skills, with the ability to prioritize multiple projects simultaneously and adapt to evolving business needs.
What We Offer:
  • Competitive salary and equity package.
  • Opportunity to work with a talented and passionate team.
  • Professional development and growth opportunities.
  • Flexible work arrangements, including remote work options.
  • Access to cutting-edge design and development tools.
How to Apply:

If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information].

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