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Senior Content Marketing Manager
1 month ago
We are seeking a highly skilled Senior Content Marketing Manager to lead our content creation efforts and oversee our editorial process. This role will be responsible for producing high-quality content, managing the editorial calendar, and ensuring all content aligns with our brand voice and marketing objectives.
Key Responsibilities- Develop and implement a comprehensive content strategy that drives engagement and conversions.
- Produce high-quality, engaging content across various formats, including long-form articles, whitepapers, case studies, ebooks, and website copy.
- Serve as the primary editor for all marketing content, ensuring consistency, accuracy, and adherence to brand guidelines.
- Develop and manage the editorial calendar, coordinating content production across teams.
- Lead brainstorming sessions to generate innovative content ideas that resonate with our target audience.
- Conduct in-depth research on industry topics to produce authoritative and valuable content.
- Collaborate with subject matter experts within the company to create technical or specialized content.
- Optimize content for SEO and lead generation.
- Provide mentorship and guidance to junior writers, helping to develop their skills.
- Establish and maintain a consistent brand voice across all content.
- Develop content strategies that align with overall marketing objectives and sales goals.
- Analyze content performance metrics and use insights to refine the content strategy.
- Stay abreast of content marketing trends and best practices, continuously innovating our approach.
- 7+ years of experience in content marketing or related field.
- Exceptional writing and editing skills with a strong portfolio of published work.
- Proven track record of creating content that drives engagement and conversions.
- Deep understanding of SEO best practices and content optimization techniques.
- Experience with content management systems and analytics tools.
- Familiarity with marketing automation platforms.
- Bachelor's degree in Journalism, English, Marketing, or related field; Master's degree is a plus.
- Highly competitive wellness benefits, including Medical, Pharmacy, Dental, Vision, and Life Insurance.
- Flexible Spending Benefits.
- 401(k) Retirement Savings Program.
- Short-term and long-term disability.
- Discretionary Paid Time Off.
- 12 Paid Holidays.
- Wellness benefits, including Spring Health, Gympass, and Headspace.
- Commuter Benefits.
- Paid Parental Leave benefits.
- Employee Assistance Program (EAP).
- Well-stocked kitchen in office locations.
- Professional development and training opportunities.
