Executive Vice President, Audience Insights
2 weeks ago
Company Overview:
Zenith is recognized as The ROI Agency, thriving on the success of our clients. Our approach is straightforward: inspire our team, deliver exceptional results, and ensure client satisfaction. Our clients prefer to collaborate with enthusiastic and engaged professionals. Our dedicated Talent team is committed to attracting, nurturing, and retaining top-tier talent in the industry. We continuously aim to foster a winning culture, and we take pride in the fact that a significant majority of our employees would endorse us as a fantastic workplace.
Position Summary:
The Vice President of Audience Solutions is tasked with spearheading the audience platform for a major client, leveraging audience data and overseeing technology platforms to enhance marketing decisions. This proactive and detail-oriented leader will manage audience strategy processes and work alongside cross-functional teams to shape media strategies and fulfill client goals. This role is pivotal in collaborating across agency teams and optimizing both existing and new audience data streams to enhance audience platforms.
Key Responsibilities:
- Oversee audience design and activation processes.
- Develop audience-driven media strategies, insights, and experiences in collaboration with internal teams.
- Utilize audience data to influence campaign strategies across a diverse client portfolio.
- Direct data science workflows and strategies for a cohesive audience strategy and execution.
- Lead audience deployments and workflows across channel partners and internal marketing, analytics, and media planning teams.
- Facilitate the process of audience building, data sharing with partners, and delivering audience-based performance metrics.
- Collaborate with media, strategy, and investment teams to position the audience platform as a vital tool for informed planning.
- Serve as an internal resource to demonstrate agency expertise in audience strategies and data science methodologies.
- Assist in the creation of audience team deliverables, including timelines, points of view, requests for proposals, and presentations.
- Stay informed about current media trends, privacy regulations, and the Adtech/Martech landscape.
- Exhibit strong analytical and storytelling capabilities to foster alignment and drive action.
Qualifications:
- Bachelor's degree in Marketing, Advertising, Computer Science, or Data Science is preferred.
- Over 10 years of experience in digital media, ad technology, ad operations, or analytics is preferred.
- Self-motivated individual with a quick learning ability and a willingness to contribute.
- Experience in leading data science initiatives and utilizing audience data for strategic decision-making.
- Strong interpersonal, verbal, written communication, and presentation skills.
- Proven ability to manage multiple priorities and projects effectively.
- Familiarity with accounting and mathematical principles; statistical analysis experience is advantageous.
Additional Information:
Compensation is competitive and commensurate with experience. The company offers comprehensive benefits, including medical coverage, dental, vision, disability, 401k, and paid time off. All applicant information will be kept confidential in accordance with EEO guidelines.
-
Senior Vice President, Audience Strategy
1 week ago
New York, New York, United States Zenith Full timeJob OverviewCompany Overview:Zenith operates as a comprehensive media agency, boasting a wide array of capabilities and expertise across diverse channels and disciplines. As a member of Publicis Media, the leading media buying network in the Americas and the second globally, Zenith is recognized as "The ROI Agency." Our focus is on delivering substantial,...
-
Senior Vice President, Audience Strategy
1 week ago
New York, New York, United States Zenith Full timeJob OverviewCompany Overview:Zenith is a comprehensive media agency renowned for its expertise across diverse channels and disciplines. As a part of Publicis Media, recognized as the leading media buying network in the Americas and the second globally, Zenith is committed to delivering substantial business outcomes. Our focus as 'The ROI Agency' is to ensure...
-
New York, New York, United States Zenith Full timeJob OverviewCompany Overview:Zenith is a comprehensive media agency renowned for its expertise across diverse channels and disciplines. As a member of Publicis Media, the leading media buying network in the Americas and the second globally, Zenith is dedicated to delivering measurable business outcomes. Our focus extends beyond mere media metrics; we...
-
Senior Vice President, Audience Solutions
2 weeks ago
New York, New York, United States Publicis Groupe Full timeCompany Overview Publicis Groupe is a leading global marketing and communications company dedicated to driving success for our clients. Our approach is straightforward: empower our team, deliver exceptional results, and ensure client satisfaction. We believe that a motivated workforce is key to our success, and our Talent team is committed to attracting,...
-
Senior Credit Executive
1 week ago
New York, New York, United States HSBC Full timePosition Overview: Vice President of Senior Credit ManagementAt HSBC, our mission is to unlock a world of possibilities through our distinctive insights and expertise, fostering a better environment for our clients, employees, stakeholders, communities, and the planet.As the Vice President of Senior Credit Management, your responsibilities will...
-
Vice President of Strategic Account Insights
2 weeks ago
New York, New York, United States Publicis Groupe Full timeCompany Overview Publicis Groupe is a leader in the global marketing landscape, dedicated to creating meaningful connections between brands and their audiences. Our focus is on delivering innovative solutions that empower health brands to thrive in an ever-evolving media environment. As part of a vast network, we leverage our expertise to navigate complex...
-
New York, New York, United States Audacy Full timeAbout the RoleAudacy is seeking an experienced and dynamic research professional to serve as Senior Vice President of Research and Insights, reporting to our Chief Marketing Officer, with a dotted line to our Chief Revenue Officer. The role is responsible for developing studies, detailed perspective pieces, and fast-turn insights to fuel our sales...
-
Vice President of Product Innovation
2 weeks ago
New York, New York, United States The Hired Guns Full timeThe Hired Guns is on the lookout for a Vice President of Product Innovation to lead the charge in transforming a content creation platform that empowers users to bring their narratives to life. Join a dynamic team dedicated to a product that is shaping the future of user experience.The BackgroundThis content management system stands at the forefront of its...
-
New York, New York, United States Zenith Full timeJob DescriptionOverview:Zenith is seeking a highly motivated and detail-oriented individual to drive the audience platform for a large Power of One client. As the Vice President, Data Science, Audience Solutions Group, you will be responsible for activating audience data and managing technology platforms to drive better marketing decisions.This role will...
-
New York, New York, United States Audacy Full timeAbout the RoleAudacy is seeking an experienced and dynamic research professional to serve as Senior Vice President of Research and Insights, reporting to our Chief Marketing Officer, with a dotted line to our Chief Revenue Officer.Key ResponsibilitiesLead Audacy's Sales Research & Insights team to develop studies, detailed perspective pieces, and fast-turn...
-
Head of Audience Insights
2 weeks ago
New York, New York, United States Moonbug Entertainment Full timeJob OverviewWe appreciate your interest in the Head of Audience Insights position at Moonbug Entertainment, a renowned global entertainment entity dedicated to inspiring children to laugh, learn, and grow. Moonbug is the creative force behind some of the most popular children's entertainment brands, including CoComelon and Blippi. Our mission is to ensure...
-
Audience Insights Strategist
1 day ago
New York, New York, United States Thomson Reuters Full timeAbout the RoleWe are seeking a highly skilled Audience Insights Strategist to join our team at Thomson Reuters. As a key member of our Data and Analytics teams, you will play a critical role in driving business growth and informing strategic decisions through data-driven insights.Key ResponsibilitiesDevelop and Implement Audience Insights Strategies: Design...
-
Audience Insights Manager
2 weeks ago
New York, New York, United States MW Partners Full timeAbout the Role:MW Partners is seeking an experienced Audience Insights Manager to join our dynamic team. This position is crucial for driving our understanding of audience behavior and enhancing our programming strategies.Key Responsibilities:Utilize your expertise in linear television metrics and audience analytics to deliver comprehensive insights.Analyze...
-
Vice President of Technology
2 weeks ago
New York, New York, United States Keller Executive Search Full timeKeller Executive Search is in search of a seasoned and strategic Vice President of Technology to become an integral part of our organization. In this pivotal role, you will be instrumental in defining and executing our technological vision to foster business advancement and innovation.Key Responsibilities:Formulate and execute the organization's...
-
Vice President of Technology
2 weeks ago
New York, New York, United States Keller Executive Search Full timeKeller Executive Search is in search of a seasoned and visionary Vice President of Technology to become a vital part of our organization. In this pivotal role, you will be instrumental in defining and executing our technological direction to foster business advancement and innovation.Key Responsibilities:Formulate and execute the organization's technological...
-
Audience Insights Manager
2 weeks ago
New York, New York, United States MW Partners Full timePosition Overview:MW Partners is seeking a dedicated Audience Insights Manager to join our dynamic team. This role is pivotal in enhancing our understanding of audience behavior and improving content delivery strategies.Key Responsibilities:Utilize 4-6 years of expertise in linear television metrics and audience analysis to drive insights.Analyze programming...
-
New York, New York, United States The Ladders Full timeOverview The Ladders is seeking a seasoned and innovative research leader to take on the role of Senior Vice President of Research and Insights. This position will report directly to the Chief Marketing Officer and will work closely with the Chief Revenue Officer. The primary responsibility of this role is to create comprehensive studies, insightful reports,...
-
New York, New York, United States The Ladders Full timeAbout The Ladders The Ladders is a prominent career advancement platform dedicated to connecting professionals with high-quality job opportunities. Our mission is to empower individuals to achieve their career aspirations through innovative solutions and exceptional service. We pride ourselves on our commitment to excellence, creativity, and integrity,...
-
Vice President
3 weeks ago
New York, New York, United States TD Bank Group Full timeOur Investment Banking professionals provide corporate and institutional clients with capital markets and banking advice and transaction executions worldwide.You will also work in a team environment, building your corporate and leveraged finance banking skills necessary to be successful in the industry.Vice Presidents lead corporate and leveraged banking...
-
Vice President of Technology
1 week ago
New York, New York, United States Keller Executive Search Full timeJob OverviewKeller Executive Search is on the lookout for a seasoned and strategic Vice President of Technology to enhance our leadership team. In this pivotal role, you will be instrumental in defining and executing our technological vision to foster business expansion and innovation.Key Responsibilities:Formulate and execute the organization's technology...
