Audience Insights and Analytics Lead

2 months ago

New York, New York, United States Hyve Group Full time

About Hyve Group

At Hyve Group plc, we are firm believers in the power of collaboration. We connect diverse industry communities through impactful events, innovative online networking platforms, and highly productive meeting initiatives.

With years of experience, we are positioned at the forefront of various sectors, dedicated to leveraging our influence to foster innovation and propel progress within our customer communities.

Our esteemed portfolio of global brands encompasses events such as Shoptalk, Spring Fair, Africa Oil Week, Bett, Mining Indaba, and Retail Meetup.

#LifeAtHyve

Our core values at Hyve drive us: exceptional work, innovative thinking, meaningful connections, and collective energy. This translates into our commitment to quality, passion for our work, celebration of individuality, and the belief that we excel when we collaborate. We embrace a diverse workforce and are dedicated to creating an inclusive culture where everyone feels they belong.

Our hybrid working model respects the work/life balance of our team members.

Human connections are our forte, and we provide a vibrant calendar of social gatherings, inclusion workshops, and professional development opportunities to ensure that #LifeAtHyve remains engaging and rewarding.

Key Purpose:

We are in search of an Audience Insights and Analytics Lead to assist our Global Brands teams. In this capacity, you will serve as the primary resource for managing our audience data, overseeing tasks such as reporting, data analysis, and internal data utilization. You will be tasked with generating comprehensive reports that will be essential for our Attendee Experience, Retailer & Brands, Operations, Sales, and Marketing teams. Furthermore, your role will be pivotal in supporting the execution of our Meetup program, which entails analyzing audience data to facilitate effective segmented communication strategies. Additionally, you will collect and evaluate audience data for cross-departmental use, playing a vital role in enhancing attendee engagement as well as advancing sales and marketing initiatives.

The Audience Insights and Analytics Lead will collaborate closely with the Retailer & Brands, Operations, Sales, and Marketing teams, reporting directly to the SVP of Attendee Experience.

Responsibilities:

  • Oversee and enhance our audience data for our registered attendee base to ensure maximum efficiency and effectiveness.
  • Generate and maintain reports that monitor audience activity leading up to our events.
  • Collaborate with marketing to create strategic audience segments and lists for targeted campaigns.
  • Work alongside sales teams to provide current audience reporting that can be utilized for sales efforts.

Qualifications:

  1. Proficient in CRM Systems: Proven expertise in managing CRM data, emphasizing accuracy and utility.
  2. Reporting Experience: Ability to produce insightful reports within CRM platforms and through external tools to inform business decisions.
  3. Analytical Proficiency: Strong analytical capabilities to interpret complex data and derive actionable insights.
  4. Project Management Skills: Excellent organizational and project management abilities to juggle multiple priorities in a dynamic environment.
  5. Communication Skills: Outstanding communication skills, adept at presenting data insights and strategies to stakeholders at all levels.

COMPENSATION & BENEFITS:

  • The salary range for this position is between $80,000 - $90,000, depending on experience.
  • This role is eligible for a competitive bonus structure.
  • Comprehensive medical, dental, and vision benefits tailored to your needs.
  • Retirement plan with company matching (401K).
  • Generous vacation policy.
  • Hybrid work arrangement.

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