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Audience Insights and Analytics Lead
2 months ago
About Hyve Group
At Hyve Group plc, we are dedicated to fostering connections that lead to impactful outcomes. We specialize in bringing together global industry communities through remarkable events, innovative online networking platforms, and highly productive meeting programs.
With decades of experience, we position ourselves at the core of various industries, committed to leveraging our influence to drive innovation and progress within our customer communities.
Our esteemed portfolio of global brands encompasses Shoptalk, Spring Fair, Africa Oil Week, Bett, Mining Indaba, and Retail Meetup.
#LifeAtHyve
Our values at Hyve are centered around excellence, creativity, meaningful connections, and collaborative energy. This translates into our commitment to quality, passion for our work, celebration of individuality, and teamwork. We embrace diversity and strive to create an inclusive culture where everyone feels they belong.
We support a hybrid working model that respects our employees' work-life balance.
Human connections are our forte, and we provide a vibrant calendar of social events, inclusion workshops, and professional development opportunities to ensure that #LifeAtHyve is both rewarding and dynamic.
Key Responsibilities:
We are looking for an Audience Data and Analytics Manager to assist our Global Brands teams. In this pivotal role, you will be the primary resource for managing our audience data, overseeing reporting, data analysis, and internal data utilization. You will be tasked with generating comprehensive reports that our Attendee Experience, Retailer & Brands, Operations, Sales, and Marketing teams will depend on. Furthermore, you will play a crucial role in executing our Meetup program by analyzing audience data to support effective segmented communication strategies. Your analysis will be essential for enhancing attendee engagement and advancing our sales and marketing initiatives.
The Audience Data and Analytics Manager will collaborate closely with the Retailer & Brands, Operations, Sales, and Marketing teams, reporting directly to the SVP of Attendee Experience.
Key Qualifications:
- Proficient in CRM Systems: Extensive experience in managing CRM data, emphasizing accuracy and functionality.
- Reporting Expertise: Proven ability to create insightful reports within CRM platforms and through external tools to inform business strategies.
- Analytical Acumen: Strong analytical capabilities to interpret complex data and derive actionable insights.
- Project Management Skills: Exceptional organizational skills to manage multiple priorities in a fast-paced environment.
- Effective Communication: Outstanding communication skills to present data insights and strategies clearly to stakeholders at all levels.
Compensation & Benefits:
- Salary range for this position is between $80,000 - $90,000, depending on experience.
- Eligible for a competitive bonus structure.
- Comprehensive medical, dental, and vision benefits tailored to your needs.
- Retirement plan with company matching (401K).
- Generous vacation policy.
- Hybrid work options available.
