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Audience Insights and Analytics Lead
2 months ago
About Hyve Group
At Hyve Group plc, we are passionate about fostering connections that lead to remarkable outcomes. We specialize in linking global industry communities through exceptional events, online networking solutions, and highly productive meeting initiatives.
With decades of expertise, we position ourselves at the core of various industries, dedicated to leveraging our influence to promote innovation and advance progress within our customer communities.
Our premier portfolio of international brands includes Shoptalk, Spring Fair, Africa Oil Week, Bett, Mining Indaba, and Retail Meetup.
#LifeAtHyve
Our core values at Hyve drive us: exceptional work, innovative thinking, meaningful connections, and collective energy. This translates into our commitment to quality, passionate collaboration, celebrating individuality, and thriving through teamwork. We embrace a diverse workforce and are devoted to creating an inclusive culture that fosters belonging.
Our hybrid work model respects the work/life balance of our employees.
We excel in human connections, offering a vibrant schedule of social gatherings, inclusion workshops, and professional development opportunities to ensure that #LifeAtHyve remains rewarding and engaging.
Key Responsibilities:
We are looking for an Audience Data and Analytics Manager to enhance our Global Brands teams. In this capacity, you will serve as the primary resource for managing our audience data, overseeing tasks such as reporting, data analysis, and internal data utilization. You will generate comprehensive reports that will be essential for our Attendee Experience, Retailer & Brands, Operations, Sales, and Marketing teams. Your role will also be pivotal in executing our Meetup program, which entails analyzing audience data to support effective segmented communication strategies. Furthermore, you will collect and analyze audience data for cross-departmental use, playing a vital role in boosting attendee engagement as well as advancing sales and marketing initiatives.
The Audience Data and Analytics Manager will collaborate closely with the Retailer & Brands, Operations, Sales, and Marketing teams and will report directly to the SVP of Attendee Experience.
Key Qualifications:
- Strong Proficiency in CRM Systems: Proven expertise in managing CRM data is crucial, emphasizing data accuracy and functionality.
- Reporting Expertise: Ability to create insightful reports within CRM platforms and using external tools to inform business strategies.
- Analytical Acumen: Exceptional analytical skills with the capability to interpret complex data and derive actionable insights.
- Project Management Skills: Outstanding organizational and project management abilities to juggle multiple priorities in a dynamic environment.
- Communication Skills: Excellent communication skills, adept at presenting data insights and strategies to stakeholders at all levels.
Compensation & Benefits:
- The salary range for this position is between $80,000 and $90,000, depending on experience.
- This role is eligible for a competitive bonus structure.
- Comprehensive medical, dental, and vision benefits tailored to your needs.
- Retirement plan with company matching (401K).
- Generous vacation policy.
- Hybrid work options available.
