Audience Insights and Analytics Specialist

2 months ago

New York, New York, United States Hyve Group Full time

About Hyve Group

At Hyve Group plc, we are passionate about fostering connections that lead to remarkable outcomes. We specialize in uniting global industry communities through impactful events, dynamic online networking platforms, and highly productive meeting initiatives.

With decades of industry experience, we are strategically positioned to influence innovation and propel progress within our customer communities.

Our esteemed portfolio of international brands encompasses Shoptalk, Spring Fair, Africa Oil Week, Bett, Mining Indaba, and Retail Meetup.

#LifeAtHyve

Our values drive us: exceptional work, innovative thinking, meaningful connections, and collaborative energy. This translates into our commitment to quality, passion for our work, celebration of individuality, and our best performance when we collaborate. We embrace diversity and are dedicated to building a team from various backgrounds, fostering a culture of inclusion.

Our hybrid work model respects the work/life balance of our employees.

We excel in creating human connections, offering a vibrant schedule of social events, inclusion workshops, and professional development opportunities to ensure that #LifeAtHyve remains engaging and rewarding.

Key Responsibilities:

We are in search of an Audience Data and Analytics Manager to enhance our Global Brands teams. In this capacity, you will be the primary resource for managing our audience data, overseeing reporting, data analysis, and internal data applications. You will be tasked with generating comprehensive reports that will be essential for our Attendee Experience, Retailer & Brands, Operations, Sales, and Marketing teams. Your role will also be pivotal in executing our Meetup program, which involves analyzing audience data to effectively support segmented communication strategies. Furthermore, you will collect and evaluate audience data for cross-departmental use, playing a vital role in enhancing attendee engagement as well as advancing sales and marketing initiatives.

The Audience Data and Analytics Manager will collaborate closely with the Retailer & Brands, Operations, Sales, and Marketing teams, reporting directly to the SVP of Attendee Experience.

Key Functions:

  • Oversee and refine our audience data for our registered attendee base to maximize efficiency and effectiveness.
  • Generate and maintain reports that monitor audience activity leading up to our events.
  • Collaborate with marketing to create strategic audience segments and lists for targeted campaigns.
  • Work alongside sales teams to provide current audience insights that can be utilized for sales initiatives.

Qualifications:

  1. Proficient in CRM Systems: Proven expertise in managing CRM data, emphasizing accuracy and usability.
  2. Reporting Expertise: Ability to produce insightful reports within CRM platforms and external tools to inform business strategies.
  3. Analytical Proficiency: Strong analytical capabilities to interpret complex data and derive actionable insights.
  4. Project Management Skills: Excellent organizational and project management abilities to juggle multiple priorities in a fast-paced setting.
  5. Communication Skills: Outstanding communication skills, adept at presenting data insights and strategies to stakeholders at all levels.

Compensation & Benefits:

  • Salary range for this position is $80,000 - $90,000, commensurate with experience.
  • This role is eligible for a competitive bonus structure.
  • Comprehensive medical, dental, and vision benefits tailored to your needs.
  • Retirement plan with company matching (401K).
  • Generous vacation policy.
  • Hybrid work environment.

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