B2B Email Marketing Strategist

1 week ago


California, United States Oldcastle BuildingEnvelope Full time

Company Overview:

Oldcastle BuildingEnvelope is a premier provider of architectural products and solutions, offering a wide range of items to serve the construction and glazing industries. With a commitment to quality and customer satisfaction, the company has established a strong presence across various regions.

Salary Range: $71,000 - $89,000

Role Overview:

We are seeking a dedicated B2B Email Marketing Specialist to enhance our marketing initiatives by utilizing our extensive knowledge of the glazing and construction sectors. This role focuses on driving our Architectural Hardware, Railing, and Automotive divisions through effective email and SMS marketing campaigns.

Key Responsibilities:

  • Develop and implement targeted email and SMS marketing strategies to boost engagement and revenue.
  • Collaborate with cross-functional teams to leverage data insights for optimizing campaign performance.
  • Manage the creation and execution of promotional and triggered email campaigns throughout the customer lifecycle.
  • Analyze customer behavior and preferences to personalize messaging and content.
  • Conduct A/B testing to refine campaign elements and improve overall effectiveness.
  • Ensure compliance with email marketing regulations and best practices.

Qualifications:

  • Bachelor's degree; advanced degree is a plus.
  • Experience in marketing automation and email marketing platforms.
  • Strong analytical skills and proficiency in data-driven decision-making.
  • Excellent written communication and project management abilities.
  • Familiarity with SEO/SEM and digital marketing strategies.

This position offers an exciting opportunity to contribute to the growth of Oldcastle BuildingEnvelope by driving innovative marketing strategies in a dynamic environment.



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