Email Marketing Automation Expert

2 weeks ago


California, United States Oldcastle BuildingEnvelope Full time

Company Overview:

Oldcastle BuildingEnvelope is a premier provider of architectural glass and glazing solutions, renowned for its extensive range of products and commitment to exceptional customer service. With a global presence, the company is dedicated to delivering innovative solutions to the construction and architectural industries.

Salary Range: $71,000 - $89,000

Role Overview:

We are seeking a dedicated B2B Marketing Automation Specialist to enhance our marketing efforts through effective email and SMS campaigns. This role is crucial in transforming our market insights into actionable strategies that will propel our various business segments, including Glazing, Railing, and Architectural Hardware.

Key Responsibilities:

  • Develop and execute targeted email and SMS marketing campaigns to drive customer engagement and revenue growth.
  • Collaborate with cross-functional teams to leverage data insights for optimizing campaign performance.
  • Manage the production and delivery of promotional and triggered email campaigns, ensuring alignment with business objectives.
  • Utilize marketing automation tools to enhance customer experience and streamline marketing processes.
  • Conduct A/B testing to refine messaging and improve campaign effectiveness.
  • Analyze campaign performance metrics and provide regular reports to stakeholders.

Qualifications:

  • Bachelor's degree; advanced degree is a plus.
  • Experience in marketing automation and email marketing strategies.
  • Strong understanding of email regulations and best practices.
  • Proficient in data analytics and familiar with tools such as Google Analytics.
  • Excellent written communication skills and attention to detail.
  • Ability to thrive in a fast-paced, dynamic environment.

This position offers an exciting opportunity to contribute to the growth and success of Oldcastle BuildingEnvelope through innovative marketing strategies.



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