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Lead Marketing Strategist

2 months ago

California, United States Kismet Search Full time

Kismet Search is collaborating with a dynamic startup that has recently secured significant funding and is pioneering advancements in secure data analytics and confidential artificial intelligence.

We are in search of a seasoned Lead Marketing Strategist to spearhead and implement marketing initiatives that enhance brand visibility, cultivate leads, and boost product engagement. The ideal candidate will possess a robust background in B2B marketing, particularly within the realms of data or business intelligence-focused enterprise software and SaaS platforms.

This innovative platform addresses critical market demands, enabling organizations across various sectors, such as finance, government, and healthcare, to conduct secure and scalable analytics and AI on sensitive information. This technology supports applications like fraud detection, anti-money laundering, and collaborative drug discovery.

WHY BECOME A PART OF THIS TEAM?

Supported by leading venture capitalists and equipped with a multi-year operational runway, this company is currently engaging with global enterprises that utilize their platform. As an early member of the marketing team, you will have the opportunity to target a wide array of potential clients and receive equity as part of your compensation package.

  • Exceptional chance to join a team of distinguished researchers and industry leaders in the fields of Data, Cryptography, and AI.
  • Contribute to transformative technology that enhances the AI landscape by prioritizing data privacy and security.
  • Enjoy a fully remote work environment (or a hybrid option) that fosters collaboration and inclusivity, valuing ethics, creativity, and teamwork.
  • Be part of an organization that champions innovation, excellence, and the ongoing development of its workforce.

Key Responsibilities:

  • Strategic Planning: Formulate and execute comprehensive marketing strategies across digital, traditional, event marketing, social media, and email channels to meet business goals.
  • Campaign Oversight: Design and manage marketing campaigns tailored for B2B audiences, encompassing content marketing, digital outreach, events, and webinars.
  • Market Introduction Strategy: Develop and implement plans for new product rollouts, coordinating efforts across various channels and teams.
  • Lead Generation: Create lead generation and nurturing strategies to guide prospects through the sales process.
  • Sales Support: Collaborate with the sales team to develop tools and resources that effectively convey product value.
  • Content Creation: Oversee the production of high-quality marketing materials while ensuring brand consistency.
  • Email Campaigns: Establish and optimize email automation workflows, design templates, and monitor performance metrics.
  • Social Media Engagement: Develop and implement social media strategies to enhance engagement and brand recognition.
  • Event Coordination: Organize and support events to foster direct engagement with target audiences.
  • Search Engine Optimization: Optimize website content for SEO to drive organic traffic and improve conversion rates.
  • Technology Utilization: Utilize marketing tools, including CRM systems and marketing automation platforms, to enhance campaign effectiveness.
  • Performance Analysis: Establish key performance indicators, track data, and continuously refine campaign performance through data-driven insights.

Qualifications:

  • Bachelor's degree in marketing, business, or a related field; an MBA is advantageous.
  • 7+ years of experience in B2B marketing, with a focus on demand generation, digital marketing, and market introduction strategies.
  • 5+ years in a marketing role within B2B SaaS companies, ideally in data or business intelligence.
  • A passion for innovation, AI products, and the startup ecosystem.
  • A comprehensive understanding of all marketing domains, with a strong grasp of sales enablement strategies, B2B purchasing processes, product-led growth motions, and customer acquisition campaigns.
  • A proven history of developing and executing successful go-to-market strategies for new product launches.
  • A strong understanding of the complete marketing mix, experience in executing integrated, multi-channel marketing campaigns, and leveraging marketing analytics to assess performance.
  • An analytical mindset, utilizing metrics to inform data-driven decisions that enhance marketing strategies.
  • Advanced proficiency in marketing automation, CRM, MarTech, and data analytics tools.
  • Exceptional project management, organizational, collaboration, and communication skills.
  • Strong problem-solving abilities and executive presentation skills, with a keen eye for visual presentation, and a track record of delivering high-quality marketing and sales materials in the enterprise sector.
  • A self-motivated individual, intellectually curious, and capable of utilizing data to support strategic decisions.
  • LOCATION: Preference for candidates based on the West Coast, with remote work options available and travel required as necessary.