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Regional Marketing Strategist

2 months ago

California, Missouri, United States Intergage Full time

Position Overview
The Regional Marketing Strategist at Intergage is crucial in crafting and implementing marketing initiatives that stimulate lead generation and demand within the US market.

Key Responsibilities
- Develop and execute a comprehensive marketing strategy aligned with the sales team’s growth objectives.
- Innovate and refine marketing approaches to meet both immediate and long-term business goals.
- Ensure effective delivery of the marketing strategy, which includes creating sales materials, planning events, and enhancing sales engagement initiatives.
- Collaborate with field marketers and corporate marketing teams to establish detailed campaign project plans, outlining objectives, messaging, calls to action, distribution methods, and timelines.
- Evaluate the effectiveness of campaigns, adjust strategies based on insights, and communicate results to relevant stakeholders.
- Serve as the primary liaison between sales and marketing, ensuring the sales team has access to the latest marketing resources and support.
- Maintain clear communication with cross-functional teams regarding objectives, timelines, and requirements.
- Develop a deep understanding of Intergage’s offerings and their competitive positioning in the US market.
- Foster a supportive team environment that values inclusion and encourages team members to excel.

Qualifications
- Bachelor’s degree in Business Administration, Marketing, Communications, or a related field, or equivalent experience.
- At least 4 years of experience in a marketing role or a similar capacity.
- Valid Passport.

Preferred Skills
- 5+ years of experience in a marketing role, ideally within a B2B or SaaS environment.
- 2+ years of experience in a leadership role managing a team.
- Proficiency in marketing automation tools such as Pardot.
- Strong capability to lead and enhance team performance while addressing business needs.
- Experience in supporting sales teams and driving initiatives for sales enablement.
- Strategic thinker with the ability to define and execute plans effectively.
- Comprehensive understanding of lead generation and CRM systems.
- Proven success in achieving growth targets.
- Ability to thrive in a dynamic, multicultural, and fast-paced organization.
- Strong analytical skills with a focus on measuring and deriving actionable insights.
- Excellent communication skills across all organizational levels.

Compensation
Salary range: USD 70,033 - 105,050 per year, based on qualifications and market factors.