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B2B Email Marketing Specialist

2 months ago

California, United States Oldcastle BuildingEnvelope Full time

Company Overview:

Oldcastle BuildingEnvelope is a premier provider of architectural solutions, specializing in glass fittings, metal products, and glazing supplies. With a diverse portfolio of over 60,000 items, we cater to the construction and architectural sectors across various regions.

Salary Range: $71,000 - $89,000

Role Overview:

We are seeking a dedicated B2B Marketing Automation Specialist to enhance our marketing initiatives. This role is crucial in transforming our insights into actionable strategies that propel our Architectural Hardware, Glazing, and Building Materials divisions forward through effective email and SMS marketing campaigns.

Key Responsibilities:

  • Develop and implement targeted email and SMS marketing campaigns to drive customer engagement and revenue growth.
  • Collaborate with cross-functional teams to leverage data insights for optimizing campaign performance.
  • Manage the production and execution of promotional and triggered email campaigns, ensuring alignment with business objectives.
  • Analyze customer behavior to personalize messaging and enhance user experience.
  • Conduct A/B testing to refine campaign strategies and improve key performance indicators.
  • Produce comprehensive reports on campaign performance, including metrics such as opens, clicks, and conversions.

Qualifications:

Essential Skills:

  • Bachelor's degree; advanced degree preferred.
  • Experience in managing email marketing programs and familiarity with marketing automation platforms.
  • Strong understanding of email marketing regulations and best practices.
  • Proficient in data analysis and using tools like Google Analytics.
  • Excellent written communication and project management skills.

Preferred Experience:

  • 1 year of experience in e-commerce.
  • 2 years in marketing automation and SEO.
  • Familiarity with the Braze platform is a plus.

This position offers an exciting opportunity to contribute to the growth of Oldcastle BuildingEnvelope through innovative marketing strategies in a dynamic environment.