Senior Lifecycle Marketing Strategist
2 weeks ago
About Intergage:
Intergage is dedicated to enhancing user experiences and driving engagement through innovative marketing strategies.
Position Overview:
We are seeking a seasoned Senior Lifecycle Marketing Strategist to lead our efforts in boosting user engagement metrics and expanding our marketing channels.
Key Responsibilities:
- Collaborate with cross-functional teams, including product managers and creative professionals, to design and implement strategies that enhance user engagement and product adoption.
- Develop scalable, multi-channel marketing campaigns utilizing HTML, CSS, Liquid, and responsive modular templates.
- Establish a robust infrastructure for the integration of new marketing channels such as web push notifications and in-browser alerts.
- Conduct complex A/B testing, analyze performance metrics, and provide actionable insights for continuous improvement.
- Work closely with engineering and the growth marketing team to identify and integrate new campaign features and data flows to support lifecycle marketing initiatives.
- Optimize segmentation and content personalization strategies by leveraging user insights and business intelligence.
- Identify process gaps and propose solutions to enhance operational efficiency.
- Maintain comprehensive process documentation and establish best practices to improve team effectiveness.
- Analyze performance results, set benchmarks, and provide regular updates to assess business impact and recommend enhancements.
- Collaborate with the analytics team to create dashboards, plan experiments, and derive new user insights for lifecycle marketing programs.
- Partner with growth marketing leadership to define objectives and key results (OKRs) and contribute to strategic planning.
Qualifications:
- 8+ years of relevant experience, particularly with enterprise-level CRM platforms.
- Bachelor’s degree or MBA preferred.
- Proficient in the Martech landscape with a quick learning ability for new systems.
- Advanced skills in HTML and CSS, with experience in scripting languages.
- Strong understanding of data concepts and analytics tools.
Preferred Skills:
- Experience with SQL and JavaScript.
- Background in small, high-growth startups or product-led companies.
Benefits:
- Competitive salary and annual bonuses.
- Comprehensive medical coverage including dental and vision.
- Retirement savings plan with company match.
- Paid sabbatical after five years of service.
- Professional development opportunities and flexible work schedules.
Intergage is an equal opportunity employer, valuing diversity and inclusion in our workforce.
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