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Regional Marketing Strategist

2 months ago

California, Missouri, United States Intergage Full time

Position Overview
The Marketing Operations Director at Intergage is crucial in crafting and implementing marketing strategies that enhance lead generation and demand creation within the US market.

Key Responsibilities
- Develop and execute a comprehensive marketing strategy aligned with the sales organization’s growth objectives.
- Innovate and refine marketing approaches to support both immediate and long-term growth goals.
- Ensure effective implementation of the marketing strategy, which includes creating sales materials, marketing communications, event planning, and sales enablement initiatives.
- Collaborate with field marketers and corporate marketing teams to establish detailed campaign project plans, outlining objectives, messaging, calls to action, distribution methods, and timelines.
- Evaluate campaign performance, adjust strategies based on insights, and effectively communicate results to stakeholders.
- Serve as the liaison between sales and marketing, ensuring the sales team has access to the latest marketing resources and support from sales leadership and Customer Success.
- Engage with cross-functional teams to align on goals, objectives, timelines, and messaging.

Qualifications
- Bachelor’s degree in Business Administration, Marketing, Communications, or a related field, or equivalent experience.
- A minimum of 4 years in a marketing role or similar experience.
- Valid Passport.

Preferred Skills
- At least 5 years of experience in a marketing role, ideally within a B2B or SaaS environment.
- Minimum of 2 years in a leadership role managing a team.
- Proficiency in marketing automation tools such as Pardot.
- Strong ability to lead a team while meeting business objectives.
- Experience in supporting sales teams and driving sales enablement initiatives.
- Strategic thinking with the ability to define and execute plans effectively.
- Solid understanding of lead generation and CRM systems.
- Proven track record of meeting and exceeding growth targets.
- Ability to thrive in a dynamic, fast-paced, and multicultural environment.
- Strong analytical skills with a focus on measuring and optimizing performance.
- Excellent communication skills across all organizational levels.

Compensation
Salary range: USD 70,033 - 105,050 per year, based on individual qualifications and market factors.