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Lead Product Marketing Strategist

2 months ago

Irvine California, United States Western Digital Full time


As a Lead Product Marketing Strategist at Western Digital, you will be instrumental in enhancing the market presence of our SanDisk consumer product line.

Your primary responsibility will be to formulate and implement comprehensive marketing strategies for products and categories that set our offerings apart and foster customer engagement.

The ideal candidate will be a strategic planner, skilled in market evaluation, and possess a profound understanding of effective product positioning.


KEY RESPONSIBILITIES:

Market Evaluation and Strategy Development:
Conduct thorough market research to uncover trends, opportunities, and the competitive environment.

Develop and sustain a comprehensive understanding of customer requirements, challenges, and preferences.

Leverage market insights to guide product positioning and market entry strategies.

Product Positioning and Communication:
Design compelling and distinct product positioning and core messaging strategies that resonate with target demographics.

Formulate impactful marketing strategies and collaborate with cross-functional teams to ensure cohesive messaging across all customer interactions.

Develop and maintain a thorough understanding of the unique value propositions of our products.

Sales Support:
Collaborate closely with the regional interlock team to provide training on product features, advantages, and competitive positioning.

Assist in the creation of sales tools and resources to empower the sales team in their initiatives.

Monitor and assess the effectiveness of sales support materials.

Cross-Departmental Collaboration:
Work in partnership with product management, regional interlock, public relations, and other teams to ensure alignment on product strategy and messaging.

Engage closely with the marketing team to integrate product messaging strategies into broader marketing initiatives.