Senior Lifecycle Marketing Strategist

2 weeks ago


California, Missouri, United States Intergage Full time

About Intergage:
Intergage is dedicated to enhancing user experiences through innovative marketing strategies. We are currently seeking a seasoned Senior Lifecycle Marketing Strategist to lead our efforts in boosting user engagement metrics and expanding our marketing channels.

Role Overview:
As a Senior Lifecycle Marketing Strategist, you will be instrumental in shaping and executing new lifecycle marketing programs aimed at enhancing user engagement and promoting feature adoption.

Key Responsibilities:
1. Collaborate with cross-functional teams, including product managers, creative professionals, and engineers, to devise and implement strategies that enhance user engagement and product utilization.
2. Develop scalable, multi-channel marketing campaigns utilizing HTML, CSS, Liquid, and responsive modular templates.
3. Establish foundational infrastructure for the expansion into new marketing channels such as web push notifications and in-browser alerts.
4. Conduct complex, multivariate A/B testing, analyze performance metrics, and provide actionable insights for continuous improvement.
5. Work alongside engineering and the broader marketing team to identify and integrate new campaign features and data flows to support lifecycle marketing initiatives.
6. Create and refine segmentation and content personalization strategies based on user insights and business intelligence.
7. Identify process gaps and propose solutions to enhance operational efficiency.
8. Maintain comprehensive process documentation and establish best practices to improve team effectiveness.
9. Analyze results, set benchmarks, and provide regular performance updates to assess business impact and recommend enhancements.
10. Partner with analytics teams to develop dashboards, plan experiments, and uncover new user insights for lifecycle marketing programs.
11. Collaborate with marketing leadership to define objectives and key results (OKRs) and contribute to strategic planning.

Qualifications:
- 8+ years of relevant experience, particularly with enterprise-level CRM platforms.
- Bachelor’s degree or higher in a related field.
- Proficient in the Martech landscape with a quick learning ability for new systems.
- Advanced skills in HTML and CSS, with experience in scripting languages.
- Strong understanding of data concepts and analytics tools.

Preferred Skills:
- Experience with specific marketing automation tools.
- Proficiency in SQL and familiarity with JavaScript.
- Background in high-growth startups or product-led organizations.

Benefits:
- Competitive salary and performance bonuses.
- Comprehensive medical coverage including dental and vision.
- Retirement savings plan with company matching.
- Professional development opportunities and wellness stipends.

At Intergage, we value diversity and inclusion and are committed to providing equal employment opportunities to all qualified applicants.



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