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B2B Email Marketing Specialist

2 months ago

California, United States Oldcastle BuildingEnvelope Full time

Company Overview:

Oldcastle BuildingEnvelope is a premier provider of architectural glass, metal, and glazing solutions. With a vast array of products and services, we cater to the construction and architectural sectors across various regions, ensuring high-quality service and innovative solutions.

Salary Range: $71,000 - $89,000

Role Overview:

We are seeking a dedicated B2B Marketing Automation Specialist to enhance our marketing efforts by utilizing our extensive knowledge of the glazing and construction markets. This role is pivotal in driving our Glazing, Railing, Architectural Hardware, Door and Window, and Automotive sectors forward through targeted email and SMS campaigns.

Key Responsibilities:

  • Develop and execute engaging Triggered and Promotional Email and SMS campaigns to boost customer engagement and revenue.
  • Collaborate closely with the Marketing, Sales, and Operations Teams to leverage data insights for campaign performance optimization.
  • Manage the production and delivery of all email and SMS campaigns, ensuring high standards of quality and effectiveness.
  • Support strategic initiatives through various customer lifecycle campaigns, including prospecting, nurturing, and retention.
  • Utilize customer data to personalize messaging and content, enhancing overall campaign effectiveness.
  • Conduct A/B testing to refine campaign strategies and improve performance metrics.
  • Work with design and content teams to ensure email creatives align with best practices.
  • Monitor campaign performance and provide detailed reports on key metrics such as opens, clicks, and conversions.
  • Stay updated on industry trends and best practices to continuously improve our email marketing strategies.

Qualifications:

  • Bachelor's degree; advanced degree is a plus.
  • Experience in the architecture and building materials sector is preferred.
  • Minimum of 2 years in Marketing Automation and SEO.
  • Proven experience managing email marketing programs and familiarity with marketing automation platforms.
  • Strong analytical skills and proficiency in data analytics tools.
  • Excellent written communication and project management skills.
  • Ability to thrive in a fast-paced and dynamic environment.

This role offers an exciting opportunity to contribute to the growth and success of Oldcastle BuildingEnvelope through innovative marketing strategies and customer engagement initiatives.