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B2B Email Marketing Specialist

2 months ago

California, United States Oldcastle BuildingEnvelope Full time

Company Overview:

Oldcastle BuildingEnvelope is a premier provider of architectural solutions, specializing in glass and glazing products, as well as a wide range of construction materials. With a commitment to excellence, the company serves a diverse clientele across multiple regions, ensuring top-notch service and innovative solutions.

Salary Range: $71,000 - $89,000

Position Summary:

We are seeking a dedicated B2B Marketing Automation Specialist to enhance our marketing efforts through strategic email and SMS campaigns. This role is crucial in translating our industry insights into actionable marketing strategies that will drive growth across our various business sectors.

Key Responsibilities:

  • Develop and implement effective email and SMS marketing campaigns to engage our target audience.
  • Collaborate with cross-functional teams to optimize campaign performance and ensure alignment with business objectives.
  • Utilize data analytics to refine audience segmentation and personalize messaging for improved engagement.
  • Conduct A/B testing to evaluate campaign effectiveness and make data-driven recommendations for enhancements.
  • Manage the end-to-end process of email campaign production, including design, content creation, and scheduling.
  • Monitor and report on campaign performance metrics, providing insights for continuous improvement.

Qualifications:

  • Bachelor's degree; advanced degree is a plus.
  • Experience in marketing automation and email marketing strategies.
  • Strong understanding of email marketing regulations and best practices.
  • Proficiency in data analysis and familiarity with tools such as Google Analytics.
  • Excellent written communication skills and attention to detail.
  • Ability to thrive in a fast-paced, dynamic environment.

This role offers an exciting opportunity to contribute to the marketing initiatives of a leading company in the building materials industry, leveraging your expertise to drive engagement and revenue growth.