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B2B Marketing Strategist

2 months ago

California, United States Dexian Full time
Overview

As a pivotal member of our marketing team at Dexian, you will take on the role of a B2B Marketing Strategist, where your expertise will drive our go-to-market initiatives and elevate our brand presence in the mid-market sector.

Key Responsibilities
  • Lead Go-To-Market Initiatives: Utilize your diverse marketing skills to craft and implement comprehensive go-to-market strategies that resonate with our target audience.
  • Customer Advocacy: Champion the voice of our mid-market clients, gaining insights into their needs and challenges to inform our marketing strategies.
  • Insight-Driven Strategy: Analyze consumer behavior, competitive landscape, and industry trends to identify opportunities for differentiation in our product offerings.
  • Creative Development: Transform customer insights into compelling messaging and positioning that aligns with our value proposition.
Qualifications
  • Minimum of 7 years of experience in marketing with a focus on go-to-market strategies.
  • Proven ability to translate consumer insights into actionable marketing plans.
  • Experience in leading cross-functional teams to achieve exceptional results.
  • Strong communication skills, both verbal and written, with the ability to engage stakeholders at all levels.
  • Demonstrated ownership and initiative in driving measurable performance outcomes.
  • Proficient in project management and analytical skills, with meticulous attention to detail.
  • Ability to navigate complex organizational structures and influence without direct authority.
  • Experience with mid-market customers or in existing AP solutions is advantageous.
Education

A Bachelor’s degree is required; experience in SaaS companies, B2B marketing, or an MBA is a plus.

Additional Skills
  • Experience in end-to-end marketing and go-to-market execution.
  • Familiarity with data-driven marketing approaches.
  • Proficiency in creative tools such as Figma is a plus.

About Dexian
Dexian is a leading provider of staffing, IT, and workforce solutions, boasting over 12,000 employees and 70 locations globally. Formed through the merger of DISYS and Signature Consultants, we connect talent, technology, and organizations to deliver transformative results.

Diversity and Inclusion
Dexian is an Equal Opportunity Employer committed to recruiting and hiring qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.