E-commerce Growth Specialist

1 week ago

Oakland, California, United States thredUP Full time

About ThredUp

ThredUp is revolutionizing the resale market through innovative technology and a commitment to promote secondhand shopping. By simplifying the process of buying and selling pre-owned items, ThredUp has emerged as one of the largest online platforms for apparel, footwear, and accessories. Sellers appreciate ThredUp for its ability to help them declutter their wardrobes while generating value for themselves or their chosen charities, all while contributing positively to the environment. Buyers enjoy the opportunity to shop premium and luxury brands at significant discounts, with savings of up to 90% off the estimated retail price. Our proprietary operating system serves as the backbone of our managed marketplace, integrating advanced processing infrastructure, proprietary software, and data science expertise. Through ThredUp's Resale-as-a-Service, leading brands and retailers utilize our platform to create tailored, scalable resale experiences for their customers. With over 172 million unique secondhand items processed from 55,000 brands across 100 categories, ThredUp is reshaping consumer shopping habits and fostering a more sustainable future for the fashion industry.

Recognized as one of TIME's Most Influential Companies of 2023, featured in Digiday's WorkLife, TIME's Best Inventions of 2022, and Lattice's People Success Awards 2022.

How You Will Contribute:

Are you enthusiastic about technology and digital marketing? Does the idea of transforming the multi-billion dollar fashion sector excite you? If so, this role may be a perfect fit for you.

ThredUp is in search of a skilled Growth Marketing Manager to join our digital advertising team, focusing on efficient customer acquisition and retention at scale. The ideal candidate will possess experience in digital marketing and aspire to become an expert across various digital advertising channels. This role will collaborate closely with leadership on channel execution and performance. You will engage extensively with Marketing, Creative, Engineering, Finance, and Product teams, providing insights that will influence critical business decisions and drive new customer acquisition while shaping the growth strategy at ThredUp. We seek a smart, talented, and creative individual who thrives in a dynamic environment and is passionate about inspiring a new generation to prioritize secondhand shopping.

In This Role, You Will:

  • Implement strategies across diverse paid social platforms (Meta, Pinterest, TikTok, programmatic display advertising such as Criteo and RTB House, among others)
  • Enhance channel performance and scale growth effectively
  • Manage relationships with advertising platforms and vendors
  • Monitor and evaluate the competitive landscape and market trends
  • Analyze and contribute to comprehensive daily, weekly, and monthly channel reports
  • Execute, launch, and assess creative tests across various channels
  • Collaborate closely with Product and Engineering teams to improve our Ad Technology for campaign optimization
  • Partner with the creative team to guide the development of marketing concepts that align with brand strategies and meet business objectives.
  • Provide strategic recommendations based on channel performance insights

What We Are Seeking:

  • 5+ years of experience in performance marketing, e-commerce, or other quantitative/data-driven fields
  • 2-3+ years of experience with Facebook Ads Manager
  • Familiarity with additional paid social marketing channels such as Pinterest and TikTok is highly preferred
  • Adaptable and capable of thriving in a fast-paced environment
  • Excellent written and verbal communication skills
  • Strong analytical and problem-solving abilities

At ThredUp, your base salary is just one component of your total compensation package. This role offers a salary range between $119,000 and $139,000, with actual compensation depending on your skills, qualifications, experience, and location.

Additionally, many ThredUp employees have the opportunity to own shares of ThredUp stock and are eligible for discretionary restricted stock unit awards, as well as discounts when purchasing ThredUp stock through the Employee Stock Purchase Plan. Subject to eligibility requirements, you will also receive other benefits including comprehensive medical and dental coverage, vision, 401k, life and disability insurance.

What We Provide:

  • A 4-day work week, with Fridays off
  • A hybrid work environment: 3 days in the office and 1 day remote each week
  • Competitive salary based on market data
  • Opportunities for stock ownership and eligibility for discretionary restricted stock unit awards
  • Employee stock purchase plan
  • Flexible paid time off (PTO) policy + 13 company holidays
  • Paid sabbatical after 3 years of full-time employment
  • Generous paid parental leave for new parents
  • Comprehensive medical, dental, vision, 401k, life, and disability insurance options
  • Commitment to our Core Values of Transparency, Speaking Up, Thinking Big, Infinite Learning, Influencing Outcomes, and Seeking the Truth

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